Traveling with your little one in tow along with his or her stuff while running errands, heading to a family outing, or escaping to a faraway locale can be a little challenging. For families with active lifestyles, Austlen™ Baby Co. designed the Entourage® stroller to make your life a little easier. The award-winning stroller is great for traveling with your baby while carrying groceries, luggage, and large gear for those fun, family trips. Given its versatility and storage capacity, families can enjoy a life full of activity.
What’s more, Austlen™ Baby Co. will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Austlen™ Baby Co. team, Clara Bradbury, Director of Marketing and Communications, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Austlen™ Baby Co., how would you describe the company’s mission and core offerings?
When you bring a baby into the world, a whole lot more comes with it—more noise, more laughter, more love, and more stuff! That’s why Austlen™ Baby Co. creates products that make being a parent a little easier. Here, we have a team of in-house engineers (many of whom happen to be parents) that truly understand the daily lives and frustrations of new moms and dads. We’ve stopped at nothing to create intuitive, purpose-driven, well-made products that make family life easier and more fun—giving parents more freedom to live in the moment without being overwhelmed by more and more.
Tell us about Austlen™ Baby Co. When did it start and how has it evolved since then?
As a new parent, Austlen CEO and co-founder Leslie Stiba could not find the perfect stroller to accommodate her family’s active lifestyle. Stiba wanted a stroller that could assist with everyday tasks, such as carrying a load of groceries at the supermarket, allowing arm’s-reach access to baby items, and transporting large gear on family outings or vacations.
As an executive well-known for driving overall vision and strategy, recruiting top-notch talent, and successfully managing product development, Stiba also possessed an entrepreneurial spirit. So, she designed her own stroller concept, secured a patent, and started a company to make it a reality. Stiba then recruited co-founder and industry veteran Patrick Laffan to the company as chief technology officer. Laffan, a parent of three, was previously the director of engineering for Newell Rubbermaid’s baby product divisions (Graco, Aprica, and Teutonia). Laffan had a proven track record at Newell; he brought many award-winning and successful strollers to market in the U.S. and Europe.
Stiba, Laffan, and the Austlen team have worked tirelessly to perfect their concept and debuted their first product, the award-winning Entourage® stroller, to rave reviews at the 2015 ABC Kids Expo, the leading juvenile products industry trade show. The Entourage received the prestigious JPMA Innovation Award for “Best in Show” by the Juvenile Products Manufacturers Association (JPMA). “Best in Show” is the highest award given by the JPMA at the ABC Kids Expo.
Looking to the future, Austlen’s mission is to continue creating purpose-driven products that make being a parent a little easier by giving parents more freedom to go and do.
What are the most popular and newest products from Austlen™ Baby Co.?
The award-winning Entourage stroller, available since late-summer 2016, is Austlen Baby Co.’s very first product. Designed for families who enjoy a life full of activity, the Entourage stroller has more versatility and storage capacity than any stroller currently on the market. The Entourage stroller’s patented design has an expandable frame with three linear positions that allow for more than 30 easy configurations to provide ample space for large items, such as coolers, shade canopies, luggage, and multi-child options.
What sets Austlen™ Baby Co. apart in the stroller marketplace?
The Austlen team is very passionate about delivering the best possible products to consumers. While we are a new company, we are veterans of product development and the juvenile industry. We have gone to great lengths to make the Entourage nothing short of spectacular. To quote our web site, “We believe in solving problems without creating new ones. Less is more, and if it’s not going to make a parent’s life easier, we won’t make it.”
What can parents expect from Austlen Baby Co. at the New York Baby Show?
The New York Baby Show will be a great opportunity for parents to try out the Entourage in-person and to talk the Austlen team.
To learn more about Austlen™ Baby Co., check out austlen.com.