b.box Helps Parents With Fun And Functional Essentials

bowl+strawFINALHighResPracticality is perhaps the mantra of parenthood and it’s something that b.box knows very well (they began with the innovative diaper wallet!). They offer practical yet child centered daily essentials that help make mom and dad’s day a little easier … and a child’s day a little more fun.

What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the b.box team, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with b.box, how would you describe the company’s mission and core offerings?

At b.box we are passionate about creating fun and functional everyday baby essentials with a difference. Our goal is to make the lives of parents more convenient, in a cool and innovative way. Most of all, everything we do has to be practical and child centric.

With the benefit of the founders being moms themselves, b.box designs products parents need, want to use and that fill a gap in the market. We offer a range of products aimed at tots aged 0-3-year, focused primarily on feeding and storage accessories, both in the home and on-the-go.

Our award-winning collection of innovatively designed everyday baby essentials includes:  the Sippy Cup, Diaper Wallet, Bottle + Dispenser, Diaper Caddy, Travel Bib + Flexible Spoon, Travel Drying Rack, Snack Pack, Mesh Feeder, Baby Spoon, Bowl + Straw, Toddler Cutlery Set and Divided Plates. Our minds are always whirring, so stay tuned for more exciting products launching in 2017.

Tell us about the company’s background. When did it start and how has it evolved since then?

It all started with a diaper wallet! In 2007, best friends Monique Filer and Dannielle Michaels teamed-up to bring the baby-world their first invention, b.box’s diaper wallet. While on a flight to New Zealand, Dannielle found the task of changing her newborn’s diaper to be quite clumsy and awkward. Thus, the idea for a convenient, all-in-one essential baby box was born (In case you’re wondering, yes b.box is short for baby box)! The essential diaper wallet was launched and 7 years later we’ve grown to 18 products sold in 750 stores Australia-wide and in 22 countries.

What are the most popular and newest products from b.box?

Our newest items are our infant and toddler feeding products:

Bowl + Straw: It’s the bowl with more, featuring a removable clip and straw so kids can drink liquid such as soup or milk and then use a spoon to scoop the rest. It also comes with a bonus insert for snack time on the go. And if your child leaves some for later, just pop the lid on for easy storage. The handles are designed for little hands and the teardrop shape is ideal for drinking straight out of the bowl, making mealtime lots of fun. It is available in Ocean Breeze, Strawberry Shake, Passion Splash and Lemon Sherbet.

Toddler Cutlery: Designed in consultation with a leading pediatric occupational therapist, our unique fork has been designed to fit the size and shape of little mouths. The shovel-shaped design and angle enables it to double as an implement to help children push food against and onto their fork, as well as a spoon itself. Both are specially designed to fit little hands and give kids ultimate maneuverability and control. The angle between the head and handle has also been carefully designed to ensure correct hand-to-mouth positioning. And for added convenience, it comes with its own case for mealtime on the go. It is also available in Ocean Breeze, Strawberry Shake, Passion Splash and Lemon Sherbet.

Divided Plate: The perfect complement to the b.box cutlery and bowl, this divided plate is great for kids who tend to like to explore new tastes and textures separately. It has a great size surface area, non-slip base and easy-grip rim.

Other popular items in the collection are the Sippy Cup, Travel Bib and Spoon, Diaper Wallet, and Diaper Caddy.

What sets b.box apart from other childcare product companies?

What sets us apart is the thought we give to design, functionality, and aesthetic. We feel proud to continue launching innovative products that allow parents to empower their children to be independent, all in a fun and functional design; it’s at the heart of everything we do!

Everything b.box does is not only fun and practical, but designed for added value and long-term benefits. This includes the b.box diaper wallet, which can be used to hold not only diapers and wipes but also a change of clothes for baby, and the b.box diaper caddy which can be used as an art caddy for kids in addition to a diaper caddy.

What can parents expect from b.box at the New York Baby Show?

Parents will get to see a colorful display of the full range of b.box feeding and diapering items including, the company’s innovative new feeding items, their Bowl + Straw, Toddler Cutlery set and Divided Plates. Not to mention, getting a sneak-peek out at our newest feeding products and stroller accessories launching this year!

To learn more about b.box, check out bboxbaby.com.


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  • The New York Baby Show
  • New York Family Baby Magazine

  • The New York Baby Show
  • The New York Baby Show
  • The New York Baby Show
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  • The New York Baby Show
  • PIER 94:

    711 12th Avenue
    New York, NY 10019
    Ship Terminal Exit


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