Searching for the perfect outfit for your baby can be a chore. Fortunately, Sassy Locks is here with outfits that will make your kids look fab during those special moments. The mom founded brand designs fashionable clothing for preemies to toddlers that you can personalize. With unique customization, your babies will definitely standout!
What’s more, Sassy Locks will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with the founder and owner of Sassy Locks, Cindy Butler, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Sassy Locks, how would you describe the company’s mission and core offerings?
At Sassy Locks, we offer a large selection of custom made personalized outfits for both girls and boys, ranging in sizes preemie to 5T.
Our mission at Sassy Locks is to enhance the family’s memories and special moments via our custom designed and personalized outfits. As families share these moments, we will strive to offer unique custom outfits that are sure to evoke emotion and enhance those beautiful memories.
Tell us about Sassy Locks. When did it start and how has it evolved since then?
Sassy Locks was born with our premature bald baby girl. In the need to dress her, I found myself lost searching for clothes to fit her. Options were very limited and definitely not cute. The few items I did like were way out of financial reach for a family of six. My efforts turned into designing and making her outfits myself. As she was a bald baby, we needed to let the world know she was a girl. I made her beautiful large bows/headbands to match each outfit. The name Sassy Locks was born as I was making her “lack of locks” sassy.
These outfits were an instant hit. Since we spelled her name in a nontraditional way, I soon came to realize she would never have one of those cute personalize toothbrushes. Yes, I did say toothbrush! As this was not an option, I made the choice to go all out and personalize the outfits. So off I went and purchased an embroidery machine and gave her outfits a unique look. I had never seen an embroidery machine before or even knew anyone who embroidered. However, I was determined to master this art and personalize her outfits. My custom outfits became so popular that other moms asked to purchase them.
Our family has grown with another baby girl, and so has Sassy Locks. I now make them coordinating outfits. Again, the outfits were a big hit. Orders became harder to keep track of so I created a website to keep up.
Not forgetting our little men, I began making outfits that I would have wanted to see on my sons. Cute boys outfits are so hard to find as most shops cater to girls. Well, not Sassy Locks. I just love to design outfits for boys. Now, moms can dress these little men in style in our adorable outfits.
Today, Sassy Locks has grown into a full line of custom designed/personalized outfits with accessories for boys and girls with sizes ranging from preemie to 5T.
What are the most popular and newest products from Sassy Locks?
In addition to our popular newborn take home outfits and first birthday outfits, we have expanded our brand. In late 2016, we launched our introduction to our Mommy & Me Monogrammed Leggings and our maternity line. We have also introduced a unique garment printing process that will open new avenues to our designing.
What sets Sassy Locks apart in the baby marketplace?
At Sassy Locks, we like to keep it personal. As clothing manufacturers rush out to mass produce, we want to keep it personal, creating your little one’s outfits special for the child it’s intended for. Every outfit is a one of a kind masterpiece.
What can parents expect from Sassy Locks at the New York Baby Show?
We are excited to be part of the New York Baby Show. Please stop by to view our elaborate display. We will have a great selection of garments available for purchase with a large sample of our custom order outfits on display.
To learn more about Sassy Locks, check out sassylocks.com.