Every parent is looking for the best baby carrier so they can strap their child on their chest and go. It’s a great way to bond with your newborn while also keeping your hands free for bags, purses and even older siblings. Baby K’tan is here with a carrier that is secure, comfortable and works well with children with special needs.
Baby K’tan will be at the New York Baby Show on May 14 and 15 at Pier 92.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with Reina Christian, Marketing Manager for Baby K’tan, to learn more.
For someone unfamiliar with Baby K’tan, how would you describe the company’s mission and core offerings?
Baby K’tan began as a family-owned business, and after eight years, the company is still owned and operated by Michal Chesal and her business partners, Isaac and Aviva Wernick.
Although Baby K’tan is similar to other carriers, it’s a simple, wrap-style carrier without all the wrapping. Best known for newborn carrying, the Baby K’tan is an exceptionally secure cross between a wrap, sling and structured front carrier.
What is the background of Baby K’tan? When was it started and how has it evolved since then?
Baby K’tan was founded in 2007 by the Chesals and Wernicks – two families who have been close friends for years. Each family was raising a child with special needs, in addition to two other children. They wanted to carry their babies as much as possible and provide the nourishment they require for healthy development, so both families experimented with different baby slings, carrier and baby wraps.
Chesal desired to provide for her son, Coby, born with Down syndrome, with the sensory nourishment he required for optimal development, while also wanting to carry him as much as possible for parent-child bonding. There were few options available on the market, thus, the first prototype of the Baby K’tan Baby Carrier was born as a homemade hybrid that improved and incorporated different aspects from other carrier models available.
With a background in marketing, Chesal soon realized that the attention she was getting for the carrier was a sign that she should take it to market.
Introduced towards the second half of 2007, Baby K’tan has had an amazing eight short years on the market. While the Baby K’tan Baby Carrier has grown in popularity partially because of its unique ready-to-wear hybrid design, the Baby K’tan brand has relied heavily on an in-depth social media campaign to propel the brand forward.
What are the most popular and/or newest products from Baby K’tan?
To date, our most popular product is our Baby K’tan original carrier. We’ve also created specialty versions of the carrier:
K’tan Breeze – Made of a cotton/mesh material that provides added breathability
K’tan Organic – Made of GOTS (Global Organic Textile Standard) certified organic cotton
K’tan Active – Made of a breathable hi-tech performance fabric that wicks away moisture and sweat while blocking over 90% of UVA and UVB rays
And recently, we introduced a SmartGear Diaper bag along with K’tanCloth 3-in-1, which is a multi-functional cloth.
What sets Baby K’tan apart from other baby wrap producers on the market?
We know that ‘babywearing’ isn’t new, but our design is a fairly new concept. It’s a “ready-to-wear” wrap, with a patented double-loop design which eliminates the need for straps, clips and buckles that can be dangerous and uncomfortable for the little one. It enables caregivers to comfortably carry newborns in multiple positions that grow with the child up to 35 lbs.
What can parents expect to see from Baby K’tan at the New York Baby Show?
At the show, we will be on-site to help parents choose their Baby K’tan carrier size (they can also use our sizing calculator at babyktan.com/sizing). We will show demos of all of our wearing positions that grow with your baby; from newborn to older. Parents will also get a first chance to look at (and potentially buy) our newest products and spring colors including our Dandelion print. There will be a special discount for attendees as well!
For more information, visit babyktan.com