BabyBjӧrn Is Back With Even Better Baby Carriers

BABYBJORN baby carier

For decades, new parents who want the safest and highest quality baby carriers have turned to the Swedish company BabyBjӧrn. They are back again, creating the newest and most innovative carriers for newborns up to three month-olds. The most trusted name in baby carriers will be at the New York Baby Show on May 14th and 15th, at Pier 92.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with Brooke Carpenter, a member of the BabyBjӧrn marketing team, to learn more.

For someone unfamiliar with BabyBjӧrn how would you describe the company’s mission and core offerings?

BabyBjӧrn is a family-owned Swedish company that has manufactured high-quality, innovative products for infants and toddlers since 1961. Our mission has always been to make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to 3 years old. We strive to make the most important years of life even more fun. We are curious, we constantly see new opportunities and we always work on the basis of our unique safety and quality philosophy.

Best known as a maker of baby carriers, BabyBjӧrn has helped millions of parents around the world safely and securely carry their children. The goal of all baby carriers is for parents to love carrying their children – and for the baby to love being carried by their parents. Our baby carriers are primarily designed to provide close contact between parent and child, since a baby’s need for closeness and security is so important. In addition to our line of award-winning baby carriers, we also offer more than 20 products geared toward families, including bouncers, travel cribs, cradles, potty chairs, high chairs and toddler-friendly kitchen products.

What is the background of BabyBjӧrn? When was it started and how has it evolved since then?

The BabyBjörn company was born when founder Björn Jakobson designed his first product in 1961: a bouncer called The Babysitter. In the early 70s, medical experts concluded that eye contact and physical closeness between parents and their children is extremely important, especially during the first six months of life. Björn Jakobson was inspired by the new research findings and began working on developing a product that could facilitate closeness and bonding between parents and their newborn babies. BabyBjӧrn launched its first baby carrier, “Hjärtenära” (close to heart), in 1973. Since then, BabyBjӧrn has continued to bring the benefits of baby-wearing to millions of families with their complete line of baby carriers.

BabyBjӧrn is headquartered in Solna, Sweden, just outside of Stockholm where all products are still designed and tested. Today, BabyBjӧrn is a preferred brand with parents around the world, available in more than 50 countries. Our award-winning Swedish product designs guarantee safety, quality and style. We are passionate about helping parents bond with their babies, and continue to develop new and innovative products for families with young children.

What are the newest products from BabyBjörn?

The Bouncer Mini is BabyBjӧrn’s newest product, a streamlined version of our classic bouncer specifically designed for newborns to six-month-olds. Similar to the Bouncer Balance Soft, the Bouncer Mini provides a natural rocking motion that soothes baby, and helps develop balance and motor skills. Bouncer Mini is made of high quality, machine washable cotton and is offered in three colors: pink, silver and an exclusive dark gray sold exclusively at BuyBuy Baby.

BabyBjӧrn also recently launched the 2016 Watercolor Collection, a limited edition line of our best-loved products in new colors. The collection includes Baby Carrier One and One Air, Bouncer Balance Soft and Travel Crib Light in five new colors. The new watercolors include: Coral Crab (coral), Little Gray Seal (light gray), Great Blue (dark blue), Ice-Blue Fish (light blue) and Turquoise Turtle (turquoise).

In addition, we’ve launched two new colors of our High Chair, light pink and light green, along with original white. The BabyBjӧrn High Chair combines smart safety with modern design. Suitable for kids from 6 months to 3 years, it adjusts as children grow. It is also easy to assemble, with no tools required. The high chair is easy to transport and folds flat for space-saving storage.

What sets BabyBjӧrn apart from other baby carrier companies in the market?

During the last 30 years, more than 40 million babies have been safely carried in BabyBjӧrn baby carriers worldwide! As a family-owned company, the safety of each one of these babies is our top priority. All BabyBjӧrn products, including our carriers, have been developed alongside pediatricians to ensure they provide the right support for a baby’s growing head, neck, spine and hips. Our patent-pending buckle clicks ensure baby is secured in the carrier, and easy-to-adjust straps and features make for a simple, comfortable and supportive baby-wearing experience. All of our carriers can be used starting at birth, without the need to purchase a separate infant insert. Finally, all textile materials used in the manufacturing of BabyBjӧrn products are Oeko-Tex certified, and all plastics are BPA-free, which means they are free from substances that are hazardous or unsafe for baby and the environment.

What can parents expect to see from BabyBjӧrn at the New York Baby Show? 

BabyBjӧrn is excited to share all of our newest products, including the Bouncer Mini, the Watercolor collection and perhaps a surprise or two! We will be demonstrating our full line of ergonomic baby carriers during both days, and offering fittings for parents to help them discover the best carrier for their needs. Parents will also get to see and try out some of our most popular products such as the Travel Crib Light and Bouncer Balance Soft, and even sit in our adult-sized bouncer! (Sitting in a giant baby bouncer is an unforgettable experience – you don’t want to miss this!) We will also have our full line of potty training and mealtime essentials for families with older babies. Come by and give them all a try – we look forward to meeting you!

For more information about BabyBjӧrn, check out