BabyBjörn’s New Spring Collection For Dads Sets The Baby Carrier Standard For Trendy Fathers

BabyBjörn's New Spring Collection For Dads Sets The Baby Carrier Standard For Trendy Fathers

BabyBjörn needs practically no introduction, being a premier baby product company for the past 56 years. The brand is best known for its innovative baby carrier worn across the front of the body which allows the infant to snuggle face towards its parent’s chest or garner a view of the action while facing forward. Many other product offerings have followed from this well -loved company over the decades, much to the delight of parents wanting to enhance their young tots’ lives.

BabyBjörn will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about BabyBjörn, we spoke with Brooke Carpenter and Kristen Johnson, members of the BabyBjörn marketing team.

For someone unfamiliar with BabyBjörn how would you describe the company’s mission and core offerings?

BabyBjörn is a family-owned Swedish company that has manufactured high-quality, innovative products for infants and toddlers since 1961. Our mission has always been to make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, we constantly see new opportunities and we always work on the basis of our unique safety and quality philosophy.

Best known as a maker of baby carriers,  BabyBjörn has helped millions of parents around the world safely and securely carry their children. The goal of all baby carriers is for parents to love carrying their children – and for the baby to love being carried by their parents. Our baby carriers are primarily designed to provide close contact between parent and child, since a baby’s need for closeness and security is so important. In addition to our line of award-winning baby carriers, we also offer more than 20 products geared toward families, including bouncers, travel cribs, cradles, potty chairs, high chairs and toddler-friendly kitchen products.

Tell us about the company’s background. When did it start and how has it evolved since then?

The BabyBjörn company was born when founder Björn Jakobson designed his first product in 1961: a bouncer called The Babysitter. In the early 70s, medical experts concluded that eye contact and physical closeness between parents and their children are extremely important, especially during the first six months of life. Björn Jakobson was inspired by the new research findings and began working on developing a product that could facilitate closeness and bonding between parents and their newborn babies. BabyBjörn launched its first baby carrier, “Hjärtenära” (close to heart), in 1973. Since then, BabyBjörn has continued to bring the benefits of baby-wearing to millions of families with their complete line of baby carriers.

BabyBjörn is headquartered in Solna, Sweden, just outside of Stockholm where all products are still designed and tested. Today, BabyBjörn is a preferred brand with parents around the world, available in more than 50 countries. Our award-winning Swedish product designs guarantee safety, quality and style. We are passionate about helping parents bond with their babies, and continue to develop new and innovative products for families with young children.

What are the newest products from BabyBjörn?

BabyBjörn’s new #dadstories Spring Collection features the Baby Carrier One in limited-edition colors, inspired by modern dads. Within the collection, the BabyBjörn Baby Carrier One is available in mesh (Cocoa, Anthracite and Powder Pink) or cotton (Classic Denim/Midnight Blue, Leaf Print/Pale Blue and Midnight Blue/Leaf Print). The ergonomic Baby Carrier One can be used from newborn to three years, with four carrying positions for optimal comfort for baby and parent.  

BabyBjörn’s new Bouncer Bliss is an updated version of the classic BabyBjörn bouncer, available in two new looks: luxurious, quilted cotton in four lavish colors – Old Rose, Midnight Blue, Sand Grey and Anthracite – and a lightweight, soft mesh in three fresh colors – Cocoa, Power Pink, and Anthracite. The ergonomically-shaped seat gives proper support to baby’s back, neck and head, and it features three easy-to-adjust positions. Bouncer Bliss can be used from newborn up to 2 years old, and like all BabyBjörn bouncers, it provides natural bouncing – no batteries required.

What sets BabyBjörn apart from other baby carrier companies in the market?

During the last 30 years, more than 40 million babies have been safely carried in BabyBjörn baby carriers worldwide! As a family-owned company, the safety of each one of these babies is our top priority. All BabyBjörn products, including our carriers, have been developed alongside pediatricians to ensure they provide the right support for a baby’s growing head, neck, spine and hips. Our patent-pending buckle clicks ensure baby is secured in the carrier, and easy-to-adjust straps and features make for a simple, comfortable and supportive baby-wearing experience. All of our carriers can be used starting at birth, without the need to purchase a separate infant insert. Finally, all textile materials used in the manufacturing of BabyBjörn products are Oeko-Tex certified, and all plastics are BPA-free, which means they are free from substances that are hazardous or unsafe for baby and the environment.

What can parents expect to see from BabyBjörn at the New York Baby Show?

BabyBjӧrn is excited to share all of our newest products, including the Bouncer Bliss and the #dadstories Spring Collection, and perhaps a surprise or two! We will be demonstrating our full line of ergonomic baby carriers during both days, and offering fittings for parents to help them discover the best carrier for their needs. Parents will also get to see and try out some of our most popular products such as the Travel Crib Light and Bouncer Balance Soft, and even sit in our adult-sized bouncer! (Sitting in a giant baby bouncer is an unforgettable experience – you don’t want to miss this!) We will also have our full line of potty training and mealtime essentials for families with older babies. Come by and give them all a try – we look forward to meeting you!

To learn more about BabyBjörn, check out