If organic products are important to the choices you make in how you care for your child, then Babyganics is your go to brand of choice. With over 90 organic products covering 9 categories aimed to make your child healthier and happier, Babyganics is constantly striving to provide safe and useful products for your little one.
Babyganics will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about Babyganics, we spoke with Amber Casper, the company’s brand activation and market development manager.
For someone unfamiliar with Babyganics, how would you describe the company’s mission and core offerings?
At Babyganics, we’re all about providing the products parents need to let their babies do what babies do best – explore, discover, develop and thrive. Which is why we make everything from Dish Soap to Diapers (and everything in between!) – we’ve been there and have also looked for products that meet our own needs as parents. It’s our job as part of team Babyganics to make the kind of products that help families create their own baby-safe world. Our ecosystem of products cover 9 categories with over 90 products that are made with plant-based & certified organic ingredients that help parents make better choices.
What is the background of Babyganics? What was it started, and how has it evolved since then?
The company was started about 12 years ago when founder Kevin and his wife were expecting their first child, and were searching for products that would help them make their entire home a safer place for their baby to do what babies do—explore freely—without having to worry. When they couldn’t find what they were looking for, the idea of creating Babyganics was born! Kevin partnered with his childhood friend Keith (a fellow dad) and they set out on a mission to create baby-focused, effective products that parents can actually find and afford.
Since then, the company has expanded with an extensive product line and has seen a large following of loyal parents emerge and help spread the word on Babyganics!
What the most popular and/or newest products from Babyganics?
We’re glad you asked; our Ultra Absorbent Diapers are now better than ever! Our new diapers feature a reformulated core with more plant-based materials which help make them even more absorbent and thinner for a more comfortable fit. They’re now available at Target with availability at other retailers coming soon! While there’s a lot of excitement over our new diapers, our line of laundry care products continue to be fan favorites. It’s important to choose a stain-fighting, yet gentle detergent for your new little one’s clothes and blankies, but since your shirt is also their pillow, washing your clothes in the same baby-friendly detergent is a great habit to start. Big or small, with our laundry products, everything is left fresh, gentle for babies and snuggle-ready.
What sets Babyganics apart from other baby product companies on the market today?
While we can’t speak for other brands, our goal is to create products that parents feel good about using around their babies and in their homes, that they can actually find and afford all while keeping our impact on the planet in mind. We’ve also created an ingredient blend that’s special enough to get its own little shout out. NeoNourish® is our own 100% natural, cold-pressed seed oil blend specifically made for the unique needs of babies’ ‘work in progress’ skin. It’s a combination of organic and natural oils from the seeds of Black Cumin, Tomato, Sunflower, Cranberry and Red Raspberry. They’re specially balanced to help supplement your baby’s natural skin defenses against the environment. You’ll find it in our products that come in the most direct contact with your baby’s skin.
What can parents expect to see from Babyganics at the New York Baby Show?
We have some new, exciting products to share along with our regular fan favorites! Families can come by to try, smell, touch, and learn more about our entire product line and take some samples home to try out on their little ones! We will also have sign-up available for Shower Squad. Shower Squad is our own national program where expectant parents can enter to win a surprise visit at their baby shower with a ton of Babyganics goodies & more! We are parents too, so we love meeting other parents and sharing stories, tips, and tricks with one another. We’re looking forward to a fun two days at the show!
To learn more about Babyganics, check out babyganics.com.