Keeping the nutrition of breastmilk in mind, as well as ease-of-use for parents, BabyNes offers an innovative system to bring a range of six single-serve formula capsules for infants and toddlers during the first years of life. The concept is easy to use, easy to keep clean and hygienic, and revolutionary in terms of the nutritional benefits it offers.
What’s more at the New York Baby Show coming up on May 14 and 15 at Pier 92–and BabyNes will there! The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We caught up with BabyNes’ Marketing and Digital manager Florian Jacquier to learn more about what’s new with them and what parents can expect from them at the New York Baby Show!
For someone unfamiliar with BabyNes, how would you describe the product and its core offerings?
BabyNes is a smart nutrition system that brings a range of six single-serve formula capsules for infants and toddlers during the first years of life. We would like to think it’s a revolutionary baby formula system that marries the best in class formula with a super hygienic and super precise formula dispenser. A perfectly mixed bottle, at a temperature selected by the user, with no lumps, with the exact amount of nutrients a child need, all at the touch of a button.
Tell us about the BabyNes’ background—how did it get started and how has it grown?
BabyNes is a very innovative product, it took almost 10 years from concept to finally have it available for parents.
Years of research on breast milk composition and its evolution in the first few months of baby’s life and also a unique technology enabling to be super precise in the nutrition the child will get in his bottle and a very rigorous hygiene.
What do consumers love about BabyNes and what should parents now about it?
A lot of parents really love the practical aspects of it, we often hear this is a Keurig for baby, while we understand the first impression, usually parents value even more the precision of the nutrition and the relevance of the stages of formula (designed after breastmilk), and the hygiene of the system—the machine doesn’t need cleaning as the formula mixing happens in the capsule.
What makes BabyNes unique and different from other similar products?
If you look at the formulas, the uniqueness comes from the different staging, we believe that breastmilk is best and by having formula’s composition inspired by this breastmilk evolution, we are delivering the right nutrition at the right time.
If you look at the few formulas makers on the market, technology is different and presents two downsides: One is hygiene, as the cleaning of these devices off-set the benefit of the bottle preparation; and two is that the precision of the formula in the bottle sometimes far from perfect.
What can parents except to see from BabyNes at the New York Baby Show and in the future in general?
Parents can see a lot of actions at our booth. There will be a Product Demo, a discussion with team of registered dietitians, raffles to win cuddly koala bears… And they can talk to Very Important Parents! Bobbie Thomas, who is one of our first BabyNes users will be around, and the City Dads Group will be there too. We are very proud to sponsor their Dads’ Lounge, as we really love to see dads more involved in early nutrition.
To learn more, visit babynes.com/us-en!