Inspired by breast milk with an eye toward syncing babies’ growth and development with their food, BabyNes created a smart nutrition system that will nourish your little ones during the first year of their lives. With a focus on hygiene and an easy-to-use system, you can safely prepare a perfectly mixed bottle of formula to feed your little kiddos.
What’s more, BabyNes will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the BabyNes team, Markus Wall, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with BabyNes, how would you describe the product and its core offerings?
BabyNes is a smart nutrition system that offers five single-serve formula capsules for infants during the first year of life. We would like to think it’s a revolutionary baby formula system that marries premium formula with a super hygienic and super precise formula dispenser; a perfectly mixed bottle at a temperature selected by the user with no lumps and the exact amount of nutrients a child needs—all at the touch of a button.
Tell us about BabyNes’ background. How did it get started and how has it evolved since then?
BabyNes is a very innovative product; it took almost ten years from concept to finally have it available for parents, involving years of research on breast milk composition and its evolution in the first months of a baby’s life; and a unique technology that enables super precision in the nutrition the child will get in his bottle and a very rigorous hygiene.
What do consumers love about BabyNes and what should parents know about it?
A lot of parents really love the practical aspects of it; we often hear this is a Keurig for a baby. While we understand the first impression, parents usually value (even more) the precision of the nutrition and the relevance of the stages of formula (designed after breast milk evolution), and the hygiene of the system—the machine doesn’t need cleaning as the formula mixing happens in the capsule.
What sets BabyNes apart in the baby marketplace?
If you look at the formulas, the uniqueness comes from the different stages. We believe that breast milk is best and by having the formula’s composition inspired by this breast milk evolution, we are delivering the right nutrition at the right time.
If you look at the few formula makers on the market, their technology is different and presents two downsides: The first is hygiene, as the cleaning of these devices off-set the benefit of the bottle preparation; and second is that the precision of the formula in the bottle is sometimes far from perfect.
What can parents except to see from BabyNes at the New York Baby Show?
Parents can see a lot of action at our booth. There will be a product demo, a discussion with a team of registered dietitians, raffles to win cuddly koala bears, and more!
To learn more about BabyNes, check out babynes.com.