With Birth Focus, The Focus Is Always On You And Your Baby

Birth Focus

Who wouldn’t want an educated and experienced childbirth educator to support you, and see you through your pregnancy, labor and delivery, and beyond? Of course, most everyone would, which is why doulas have become such a vital part of a birthing plan. Birth Focus has over twenty years experience in taking care of mothers-to-be and employs a group of doulas that will support you and your individual birthing goals.

What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the Birth Focus team, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with Birth Focus, how would you describe the company’s mission and core offerings?

Our company’s mission is to provide agenda-free care to everyone who wants to be supported by a doula. We offer birth and postpartum doula care, breastfeeding support services, placenta encapsulation services, and education on topics like childbirth education and baby wearing.

Tell us about the company’s background. When did it start and how has it evolved since then?

BirthFocus was founded in 2001 by Illana Stein as an outgrowth of Beth Israel Medical Center’s childbirth education department. When she tragically lost her battle to cancer, she passed the practice on to Elizabeth Mangum-Sarach one of her mentees. It has grown and spread to the point where our affiliated doulas practice in all 5 boroughs and wherever our clients give birth. We offer many doula “speed dating” events throughout the city where you can meet up to 4 doulas in your price range and available for your due date in one setting. Many people hire their “dream doula” from that one meeting!

Elizabeth has moved on to parenting her two babies and her work as a social worker, and Meredith Coronato (a tier 6 doula) and Sara Dick (the current director) are working as a team to launch Birth Focus into a new era to better serve the NYC parenting community. We are looking forward to expanding our practice in many ways including corporate education and doula speed dating events in your workplace!

What are the most popular and/or newest programs from Birth Focus ?

Our most popular offering is our birth doula services package. You can hire a newly trained doula or a doula who has 20+ years experience, based on your price range. Regardless of the tier, our birth doula package includes 2 prenatal visits in your home, virtually unlimited email, phone and text support from the time of hire, continuous support during your labor and a follow-up visit in your home. We also offer postpartum doula care, placenta encapsulation, in-home childbirth education and lactation support by both certified lactation counselors and ICBLCs.

What sets Birth Focus apart from other prenatal/doula services?

One unique thing about Birth Focus is our monthly Meet the Doula speed dating events. We currently hold 4 of them a month, and it’s a great opportunity to learn about doula care in general and to meet up to 4 doulas in your price range and available for your due date. It’s a fun, low-pressure event and we literally set a timer and you get 10-15 min to meet with doulas that Sara has preselected for you, based on your preferences and due date.

However, the biggest thing that sets us apart is we strive to offer agenda-free support. What that means practically is we don’t come to your birth with our own goals; we come to your birth embracing your goals. We want you to have as close to your ideal birth as possible, but also recognizing that life is messy and often doesn’t follow a prescribed plan. We are there to walk you through and keep you informed about your choices in real-time. A real-life example of this is your decisions on pain management. Many people go into their labor with a strong opinion one way or another on epidurals. We believe that you should go into your birth holding your birth preferences in open hands knowing that things can change. Our doulas are with you every step of the way, navigating your labor with you. We are here to help you experience your baby’s birth as a positive, life-changing event, with strategies to help you have the type of birth that you desire.

What can parents expect from Birth Focus at the New York Baby Show?

We are so excited to be there! We will be having doula “mini-mingles” through out the two days, where you can stop in and mingle with doulas of various tiers. The schedule will be posted in our booth. We will also be giving away a complimentary tier-1 doula package, lactation counselor visit and a postpartum doula care package. Our doulas work in every hospital and with many of the OB practices, so stop by for a chat if you are looking for an OB practice and would like some great recommendations. If you are interested in how doula care can support you and your family during this life transition, we would love to chat with you.

To learn more about Birth Focus, check out birthfocusnyc.com.