Eyla’s specializing in distributing top-quality, natural, and eco-friendly products for babies, toddlers, parents, and the whole family–and they’ll be exhibiting at the New York Baby Show coming up on May 16 and 17 at Pier 92.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler—from top products, to trusted parenting experts, to lots of family fun and support. The New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
BUY YOUR TICKETS NOW WITH THIS SPECIAL OFFER:
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
Use promotional code NYFBABY for a 10 percent discount, which also automatically qualifies you for amazing raffles!
To learn more about Eyla’s, we caught up with owner Ari Shore.
Eyla’s focuses on natural and eco-friendly products for baby and family. You yourself are a father of three small children. What came first, the company or the children?
The Company and our fist daughter arrived within three weeks of each other (somewhat by surprise). I had been working on forming the company, products and vision for a while and in January of 2010 started to deploy the strategy even before formally registering the company. I began the registration and launch process about a month before the due date of our first daughter only to be surprised and thrilled to welcome her on July 1, 2010. Even though you did not ask there is also a funny story with this, I was born and raised in Canada and my birthday is July 4, American Independence Day, my daughter was born on July 1 which is Canada Day, so long story short I am a Canadian (now American citizen) born on the 4th of July with an American daughter born on Canada day. Eyla’s was officially formed on July 21, 2010.
I had recently sold my interest in another company in a completely different industry in 2009 and shortly afterwards found out we were expecting our first child. Although I was not sure what I was going to do next I did know that I wanted it to be baby/kid/family friendly. After spending close to 20 years travelling and in meetings that were not kid friendly I wanted an environment that my children would not only be welcome but also very much accepted. I was also doing a lot of research into products and life styles that we wanted to use and adopt into our family environment. I saw a major opportunity to apply much of my personal and professional life lessons into an environment that would not only make a difference in my family’s life but also the lives of others who were either new to the new family journey or to those already on it but looking for ways to change or improve it.
My passion for the business has only grown over the years. We are very focused on offering top quality solutions and products to families. It is a true pleasure being a parent and every day is full of joy and challenges especially when factoring in how will what we are doing as parents affect our children. We consider this with every product that we either develop or source. We really focus on making things easier for both parent and children.
What kinds of advice do you have expectant and new parents who want to be informed about natural and eco-friendly products? Are there good educational websites to turn to?
We strongly encourage people to take a deep breath, step back, and decide what is best for them and their new family–simply ask yourself how do you want to live (always easier said than done). Just because someone close to you used one product or did it one way it does not make it the right way and don’t be worried about making a mistake. The process of preparing for a new baby or welcoming one into your home for the first time is incredible. If you follow everyone’s advice you will end up with way more products than you need or will even use and trying to live the way someone else did will be an impossible task. Once you have decided on your new lifestyle and core values you want to apply to your new family product selection will be very easy! It is also important to remember that you will try many different things and products until you find what works best for you and the little ones. We often refer to products like a pair of jeans–every pair fits everyone differently and sometimes you just need to try a couple different pairs before you find the right one, this is especially true when looking for natural and eco-friendly products.
For people who are looking for good online resources to help the education process I always encourage them to break it down to the different categories of what they are looking for as I am not sure there is any one site that covers everything newborn/baby/toddler etc. For example if you are looking for breast feeding support products, what to eat, schedules etc… we often refer people to The Leaky Boob (theleakyboob.com). For diapering especially those considering cloth diapers we often refer people to The Cloth Diaper Geek (clothdiapergeek.com), Dirty Diaper Laundry, and Diaper Pin.
The most valuable tool that we have found for people and one that exists in virtually every part of the country is the independent retailer. In most cases these are families that have started a store out of passion and have spent incredible amounts of time educating themselves on all of the products available. These stores often offer support groups, chat rooms and educational sessions such as how to wear a baby, breastfeeding, sleep training, cloth diaper classes and so much more. It is important to keep in mind that they will promote a life style similar to the one they choose to implement into their families but they are not pushy and generally want to find the best solutions for you as a family. We encourage people to find these independent retailers in their communities, visit them, get to know them and select the one’s that you can best relate to (which will not be very hard), it is kind of like hiring an adviser you can trust!
As a distributor, how do you yourself go about finding products you love?
For us as a supplier we get to cheat a little in terms of finding products that we love. We are contacted on a daily basis by individuals who have or are in the process of developing products and would like us to evaluate it for either a business or opportunity or development advice. In addition to that we spend the most part of the year at different events around the world that specialize in natural, eco-friendly and family products so we are regularly in the environment. In addition to that when we are evaluating products we get to look a lot deeper into the suppliers, evaluate samples which we use on our own families, learn about what is most important to them and inspect their processes. For individuals there has been an amazing explosion of resources for to put themselves in our type of position. I always encourage individuals to attend events like the New York Baby Show, Birth and Baby Expos all which are regularly held on a local basis.
Hugaboo, available from Eyla’s
Right now, your website is giving a lot of space to the Hugaboo, which is an infant floor seat. We love the color options, but of course that’s the least of it. What’s this product all about? What makes it special?
We love this product and are so excited to have just added it to our offerings. The Hugaboo was developed by a mother with a child who was a little “late” developing the ability to sit on their own which is not uncommon. The Hugaboo is a very comfortable and plush seat that offers 360 degree support for the baby and also helps the baby develop the muscle coordination to sit on their own. In addition to that and the wonderful designs that they produce they offer additional safety for the baby. For example a lot of baby seats do not have leg supports that completely support the baby. As you can see from the picture the baby actually has to slid their feet into the leg holes. These leg holes help prevent the baby from lifting their legs too high which can offset their balance and cause them to fall out of the seat!
As a parent (especially a first time parent) you think that you will never want to put the baby down. We encourage as much closeness with baby as possible but the reality is of course that you will need to put baby down in a safe place. It is good not only for the parent but also for the baby to have a safe place to develop some natural things such as the ability to sit on their own, observer the world around them and establish some independence and freedom. These points are also very true for the parents, establishing the closeness with your child is very important and provides increased confidence and security for the child but it is also important to have freedom and independence as a parent. It is also important to point out that the Hugaboo offers the parent the opportunity to still maintain the closeness with the child while getting on the floor with them and interacting with the child on the floor whether it be reading to them, playing or so many more options.
Eyla’s has knack for identifying some really cool and helpful teethers, including Healing Hazel Teething Necklaces, and Zen Rocks, which you call “a stylish new twist on teething.” Tell us a bit about what you like about those two products and their brands.
The Healing Hazel brand offers a variety of Baltic Amber and Hazelwood products that are great not only for teething babies but also for the whole family. Baltic Amber is a natural resin that is mined out of the Baltic regions. The main property of Amber is a succinic acid which is naturally anti-inflammatory and calming. When the amber comes into contact with your skin it warms and the individual slowly absorbs the acid into the body. This is a great natural remedy for any type of inflammation symptom such as headaches, joint pain and of course the inflammation of the gums on a teething baby. Our Amber product was the first CPSC approved product on the market. We also take great pride in the fact that we do not only require certificates of authenticity from our suppliers, we also randomly select units from every shipment, send them to the gemological institute of America and have them verified as authentic Amber.
The Zen Rocks brand is another one that we worked very hard to develop. In the design stage of the products we were very focused on offering product with style! We had noticed an opportunity in the market to design product that did not necessarily look like a “baby” product but yet could satisfy the sensory relief that babies and other individuals require. The product is made of medical grade silicone which is safe to put in mouth, suck on eat, and ingest (although we do not recommend that). The product will also not store or attract heat and bacteria. Each design that we have has a unique meaning which allows for a connection point with the customer and the product as well as an education point. All of our designs are put through a durometer test called the shorea test (no relation) which is the link in establishing what is safe for individuals on all ends of the spectrum to chew on and ensuring that no damage is done to the teeth or Jaws.
In addition to the above we spent a lot of time creating different textures on the products. When developing teething and sensory relief products we found that there was a lack of product on the market that provided relief for the sense of touch/rubbing. This is a sensory requirement for all individuals. We also spent allot of time working with sensory disorder professionals to develop a product that could be used with individuals of all ages and sizes and provide the necessary relief required without the product specifically looking like a baby or sensory relief specific product so any individual could love it and wear it proudly.
You also have some cool-looking bottles and food storage containers from a company called Eco Vessel.
Eco Vessel is a great company and one that is local to us. One of the things that really attracted us to Eco Vessel was their connection with Water for People who focus on providing long lasting solutions to the water, sanitation, and hygiene problems in the developing world. Eco Vessel donates 1 percent of all annual sales to Water for People. Obviously this is not the only reason we chose to work with Eco Vessel. The products that they supply are truly amazing and really fit for the entire family. Our focus with Eco Vessel is the triple insulated Tri-Max Stainless steel bottles. With the Tri Max technology we are really able to deploy temperature management with liquids in the bottle. Each Tri Max bottle will keep cold liquid cold for 36 hours and hot liquid hot for 8-10 hours. As everyone can relate to there is nothing worse than forgetting your bottle only to come back to it just dying to take a drink and thinking it will no longer be good. With the Eco Vessel bottles this does not happen and can be somewhat a life changing event when you are craving cold water, expecting it to be warm and when you taste it is just as cold as when you put it into the bottle. This technology is also very helpful with our kids products. For example with the Sippy cups you can really extend the travel life of milk or other liquids for 6-8 hours. All of Eco Vessels products also come with a lifetime warranty!.
What’s next For Eyla’s? What can consumers expect from you at the Baby Show and beyond?
Eyla’s is always looking to improve our products as well as identify, develop and supply innovative products in the baby market place and beyond. We are currently working on a number of new releases that will happen before, at and following the baby show. One area of focus for us at the moment ids expanding in both the baby gear and apparel market. At the show consumers can hopefully find a valuable resource in Eyla’s for natural, eco-friendly products as well as referrals to resources they are looking for. We value the connection we make with every individual and learn so much from others that will eventually also help in our development. We are always full of surprises so hopefully we can provide some excitement during this adventure.
To learn more about Eyla’s, visit eylas.com!