Ditch The Potato Sack Dresses, and Elevate Your Maternity Style With Jojo Maman Bébé!

jojomamanbebe bathing suit

Finding fashionable and comfortable maternity wear can be challenging. Ditch your potato sack dresses and toss that muumuu, because Jojo Maman Bébé is here with some seriously stylish maternity clothing. What’s more, Jojo Maman Bébé will be exhibiting at the New York Baby Show coming up on May 14 and 15 at Pier 92!

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We chatted with Alice Treharne, PR and Communications Manager of Jojo Maman Bébé, to learn more about what’s new with them and what parents can expect from them at the New York Baby Show!

For someone unfamiliar with Jojo Maman Bébé how would you describe the company’s mission and core offerings?

JoJo Maman Bébé, the UK’s favorite Mother and baby boutique, offers stylish maternity wear, practical children’s fashion, and adorable baby clothes, as well as beautiful gifts and toys, all produced with outstanding Great British quality. JoJo believes in putting people and the planet above profit. This is the ethos under which the business was launched 23 years ago and how it continues to run today.

What’s the background of the company? When did it start? How has it evolved over time?

JoJo Maman Bébé was launched 23 years ago by Laura Tenison as a kitchen table start-up. The company has grown organically and remains as an independent business, now employing over 700 people, with 72 stores in the UK & Ireland and sold in over 70 countries worldwide.

What are the most popular and/or newest products from Jojo Maman Bébé?

JoJo’s children’s rain boots come in a variety of colors and prints. They start at size 3, so the littlest feet can enjoy splashing in muddy puddles! The pocket highchair is one of JoJo’s bestselling products, invented by their founder Laura Tenison 20 years ago after the birth of her first son; it allows you to turn any chairs into a highchair, and it folds small enough to fit in your pocket. JoJo’s long johns have been a bestseller since launching in the USA; they are perfect for crawling babies and the motif on the bottom make them extra cute. The maternity swimwear collection is super chic and affordable. JoJo’s carefully designed shapes and colors flatter your pregnancy figure while making sure you feel supported in all the right places.

What sets Jojo Maman Bébé apart from other baby and maternity retailers? 

23 years of experience in designing maternity wear! As a dedicated maternity boutique, we offer a wider range of styles to suit everyone and their tastes. We know how to design for optimum comfort during pregnancy.

What can parents expect to see from Jojo Maman Bébé at the New York Baby Show?

A preview of the new collection, prizes, and great offers to shop with us online

To learn more about Jojo Maman Bébé, check out jojomamanbebe.com!