FEM bags are a chic, well constructed alternative to the typical vinyl, unsophisticated diaper bag. Made in Italy of high quality materials and reasonably priced, these beautiful bags will be used by parents well beyond the diapering phase of life.
FEM will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about FEM, we spoke with Roberta Manelli, the company’s co-founder.
For someone unfamiliar with FEM, how would you describe the company’s mission and core offerings?
FEM is focused on bringing sophistication into the world of motherhood. We believe that women should be able to express their own style throughout motherhood, and diaper bags (our core offering) is an important element of that. As moms, we all want to be functional, but that should not compromise style. FEM bags are thoughtfully designed with functional pockets and straps to meet a mother’s needs, yet are hand-made in Italy using high-quality leather and canvas in order to achieve a timeless sophisticated look.
Tell us about the company’s background. When did it start and how has it evolved since then?
Three years ago we realized that there was a gap in the market for stylish, high-quality, and functional diaper bags at a reasonable price. The majority of our friends and family did not use diaper bags because they could not find one that they liked. We did a fair amount of research, particularly when we became mothers, and we also could not find a functional yet stylish bag. We then decided to fill that market need by designing and creating them ourselves. FEM was our answer.
After extensive time designing the products, we tirelessly searched for the right craftsman to manufacture our bags with the same passion for beauty and attention to detail as we were contemplating. We chose a craftsman in Italy and are very happy with the results. The first bag that we designed was The Flap, followed by the Tote. Later, we created the travel suitcase for the baby because we just could not resist it…
What are the most popular and/or newest products from FEM?
Interestingly, our first three products (The Flap, The Tote and The Suitcase) have been almost identically popular so far. It really just depends on the style of the mom. As for new products, we will be launching a backpack soon.
What sets FEM apart in the diaper bag marketplace?
Definitely the high quality of the finishes and the functional-chic concept. Before FEM the choice in the market was either just functional yet unappealing, or high-end but expensive and not functional at all. FEM combines the best from both and at a reasonable price!
What can parents expect from FEM at the New York Baby Show?
Parents will be able to see and feel the high-quality product, explore the wide interior capacity, and also try them for themselves on the stroller (with our straps). We think they’ll fall in love! Most new parents underestimate the importance of having a good diaper bag and we’d like to demonstrate how it can really make your life easier by helping them stay organized.
To learn more about FEM, check out fembyfem.com.