Fridababy Solves Your Baby Needs And Doesn’t Mess Around Doing It


You don’t quite understand the problems that new parents face until you are up at 3 AM, desperately to get your infant’s nose free of snot so she (and you) can sleep in peace. There are a lot of issues like that, that parents face every day and are a bit messier than baby books make them out to be. Fridababy is making no-frills products that solve these problems in a clever and innovative fashion. They will be at the New York Baby Show on May 14th and 15th, at Pier 92.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about FridaBaby, we spoke with Kate Fisher, Vice President of Marketing.

For someone unfamiliar with Fridababy, how would you describe the company’s mission and core offerings?

Fridababy products offer parents a unique solution to tackle baby care with unrivaled simplicity and efficiency. We put a millennial touch on some age old practices (goodbye bulb syringe) and are committed to making parents’ lives easier, one gassy tummy or stuffy nose at a time!

What is the background of Fridababy? When was it started and how has it evolved since then?

Fridababy started in 2007 when owner and founder Kaisa Levine traveled to Sweden with her stuffy-nosed baby. She came across the NoseFrida in a local pharmacy and quickly discovered that the NoseFrida works better than any device on the market in America. Once in America, NoseFrida quickly gained support among the pediatric medical community and became a household name. In 2012 NoseFrida USA evolved to become Fridababy and launched several new products that solve common baby, toddler and new mom problems in a not-so-common way!

What are the most popular and/or newest services and products from Fridababy?

Our most popular product remains the original SnotSucker – the NoseFrida. However our newer products are gaining a lot of attention and support as well, particularly our innovative wearable thermometer, FeverFrida the iThermonitor. It’s the first FDA-approved wearable thermometer that continuously tracks your baby or child’s temperature and sends alerts to your smartphone. When baby’s sick, the last thing a parent wants is to wake him or her for a temp check. FeverFrida checks in on your baby every four seconds without waking him or her, thanks to a bitty Bluetooth monitor and patch placed under the arm. The FeverFrida will alert your smartphone or tablet when the temp goes above a customizable threshold you set and continuously stores data for pediatrician visits and medicine dose reminders. Think thermometer meets very smart baby monitor!

Another new and exciting product from Fridababy, which is just hitting stores now, is our Bitty Bundle of Joy Essentials Gift Kit. The Bitty Bundle of Joy is a baby shower and registry must-have. A one-stop solution for mom and baby, The Bitty Bundle of Joy features four essential tools all new parents need when welcoming a baby packaged in a reusable bag with a customizable gift tag. The Bundle is the perfect fuss-busting starter kit for new parents.

What sets Fridababy apart from other baby product companies on the market?

I think a few things set us apart in the baby industry. Our products are innovative and solve parental and baby issues that haven’t yet been addressed. Fridababy products aren’t pretty and they aren’t sentimental like a beautiful monogrammed blanket or a cute onesie. Our products tackle real parent issues. They do the dirty work that most people don’t want to talk about – like sucking snot and freeing farts! Because of this, we tackle tough topics head on with humor and candidness. We feel (and hope our customers agree) that our brand is innovative, understanding and playful.

What can parents expect to see from Fridababy at the New York Baby Show?

We’ll be showcasing all of our products at The NY Baby Show, and introducing our brand new Bitty Bundle of Joy – it’s really the perfect, all-in-one gift for new and expecting parents so we can’t wait to introduce it!

To learn more about Fridababy, check out