From Delivery To Boogers, Butts And Beyond, Fridababy Is Your One-Stop Shop To Tackling Everything Parenthood

Fridababy products

Fridababy is the brand that gets parents. That means you. Fridababy is not a lifestyle. Far from it. They are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won’t-stop-screaming brand. You can’t quite understand the challenges that new parents face until YOU are up at 3 AM, desperately trying to calm your fussy, stuffed up, gassy baby. From the every day to the serious problems you will face as a parent, Fridababy’s got you!

Pass by and meet the fuss-busting team behind the smart solutions to sticky situations at the New York Baby Show on May 20th and 21st, at Pier 94.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family and $20 per individual.


To learn more about Fridababy, we spoke with Lore Zeledon, the company’s director of marketing.

For someone unfamiliar with Fridababy, how would you describe the company’s mission and core offerings?

Fridababy products offer parents the unique solutions to tackle everything from baby’s delivery to boogers, butts and beyond, with unrivaled simplicity and efficiency. We put a millennial touch on some age-old practices (goodbye bulb syringe, hello SnotSucker!) and are committed to making parenthood easier, one gassy tummy or stuffy nose at a time.

What is the background of Fridababy? When was it started and how has it evolved since then?

Fridababy was founded by Kaisa Levine, who discovered NoseFrida in Sweden while shopping for a congestion reliever for her baby at a local pharmacy. Upon seeing that it worked better than any booger busting device in America, she brought it back to the USA and founded NoseFrida USA. NoseFrida quickly gained support amongst the pediatric medical community and became a household name. In 2012, the brand evolved its portfolio to include several new products that solve common baby, toddler and new mom problems in a not-so-common way and became Fridababy!

What are the most popular and/or newest products from Fridababy?

Our hero product, NoseFrida the original Swedish SnotSucker, continues to enjoy a cult-like following amongst parents and is our most popular product to date. However, our newer products especially as we expand into the wellness, grooming and gifting categories, are gaining also gaining widespread attention and support. This year, we’re excited to introduce two of our newest products– Big Bundle of Joy which just hit stores in April, and our first-ever toothbrush, SmileFrida the ToothHugger, which launches this July.

Big Bundle of Joy is Fridababy’s second newborn arrival gift kit to hit the baby gifting market (Bitty Bundle of Joy was the first) and is a must-have for expecting and new parents. This complete care kit comes fully stocked with everything mom needs to care for herself and baby, from hospital bag to diaper bag must-haves including MomWasher, NoseFrida, NailFrida, Windi AND FeverFrida, our smart thermometer.

SmileFrida the ToothHugger is Fridababy’s first toothbrush! Its unique triple-brush head design attacks plaque fast by hugging teeth and cleaning all sides at once so parents can put the brushing battle to bed quickly!

What sets Fridababy apart from other baby product companies?

Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, Fridababy’s got you.

I think this is what sets us apart from other brands in the baby industry. We know that our products aren’t cute or sentimental like a beautifully monogrammed blanket or a cashmere onesie. Our products are practical, sometimes strange-looking, smart solutions that solve 3 AM problems like sucking snot out or freeing farts, behind closed doors. We help parents do the dirty work quickly, so they can get back to the fun, Instagrammable moments. And we do it with humor and candidness. We feel (and hope our customers agree) that our brand is innovative, playful and understanding. We are the secret tool you rave about, blog about and share with other parents just like them.

What can parents expect to see from Fridababy at the New York Baby Show?

We’ll be showcasing all of our products at the NY Baby Show, and introducing our all new Big Bundle of Joy — it’s really the ultimate health and grooming care kit for new and expecting parents, so we can’t wait to introduce it!

To learn more about Fridababy, check out or follow the brand on Instagram at @Fridababy.