HAPP’s Diaper Bags Are Runway-Worthy, Fashionable Accessories

happ diaper bag ad

A diaper bag is an essential item for new parents: it carries all the necessities for your baby. But as new mommies know, a good number of diaper bags in the marketplace look dowdy and unfashionable. HAPP is here on a mission to change that. The California based brand designs diaper bags that are functional and just as fashionable as the modern-day, chic parent. From backpacks to carryalls, HAPP will have every new mama moving through life in luxurious style.

What’s more, HAPP will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the HAPP team, Melodie Ling, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with HAPP’s culture, how would you describe the company’s mission and core offerings?

HAPP’s ultimate mission is to keep parents happy by innovating the best products that make their lives easier. We strive for fashion-focused, forward-thinking designs that focus on the modern parent.

Tell us about HAPP.  When did it start? How has it evolved since then?

HAPP launched in late 2015 and is based in sunny Los Angeles, California. We saw that diaper bags were either missing the function or lacking in fashion. Our products are designed with the mother’s moving life in mind and we want them to feel beautiful while being comfortable. We premiered 17 different styles with our signature denim herringbone design as the main focus. Since then, we’ve grown our collection to include even more sophisticated designs: our 2017 collection resembles high-end handbags straight off the runway.

What are the most popular and newest products from HAPP?

Backpacks have been in lately, and our Levy Backpack is by far our most popular design! Parents love the ease of a hands-free diaper bag that enables them to do anything, anywhere, anytime! Our Paige Carryall is also right up there with the Levy. It has a wide frame opening like a doctor’s bag, so it’s very easy to use. We recently came out with a new color called the Dusty Rose and the response has been amazing.

What sets HAPP apart from other diaper bag brands?

We’re changing the diaper bag game with our quilted cotton in a nylon shell material, adding structure to the bag, but virtually no weight to your haul. Our bags are about 40% lighter than what’s out on the marketplace, and we are committed to helping moms and dads alike with a do-it-all diaper bag that makes their lives just a little easier.

What can parents expect from HAPP at the New York Baby Show?

Expect to see our new colors premiering at the show! The Dusty Rose is a muted pink—a nude with a twist. You have to see this gorgeous color in person because pictures just don’t do it justice. We’re also debuting Black. It comes with gold hardware and has such a luxurious feel to it that you’ll think it’s a handbag right off the runway rather than a diaper bag.

To learn more about HAPP, check out happbrand.com.