Innobaby Solves Parents’ Problems With Their Innovative & High-Quality Products

Innobaby products

Made for parents and by parents, Innobaby creates high-quality and safe baby products that help mom and dad take care of their little one without any undue stress or waiting.

Innobaby will be at the New York Baby Show on May 14 and 15, at Pier 92.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


For someone unfamiliar with Innobaby, how would you describe the company’s mission and core offerings?

Innobaby was founded by two mothers with a passion to learn, create, and solve problems. Innobaby delivers high-quality, smart, juvenile solutions that are safe, innovative, and durable because, as parents, they knew that was what they wanted in products. Innobaby offers smart solutions for on-the-go challenges, such as preparing and packing food. Innobaby’s snack containers are stacking, interlocking, nesting, adjustable, and expandable to travel compact and organized. The brand’s innovative AquaHeat system allows parents to warm food or bottles on-the-go with ease – it’s BPA-free, non-toxic and safe for feeding. The product line has continued to grow with solutions that meet the changing needs of smart parenting.

What is the background of Innobaby? When was it started, and how has it evolved since then?

In 2000, Jee & Kristen met through their husbands who were college roommates and together entered the world of motherhood and play dates. While sharing their motherhood experiences and challenges, Jee and Kristen realized that they both had desires to do something more and shared a level of enthusiasm and spirit to create what is now Innobaby.

Jee and her baby were always on-the-go, leaving her frustrated with the limited selection of formula and snacks she had to carry. Her formula dispensers spilled & mixed contents while snacks got crushed in zipper bags. She wanted an all-in-one container that keeps contents separate, crush-free, and that stacked or interlocked to save space and accessible. Her needs were later solved with launch of Packin’ SMART ®.

Kristen designed a crib sheet that is easy to change as she was challenged with the task of changing crib sheets throughout the day. While struggling with a crib sheet in the middle of the night while trying to tend to a crying baby, she decided to create a sheet that is easier to use. With a borrowed sewing machine, she learned how to sew and created her first prototype: waterproof, easy to change, gentle on skin and safe. Her needs were later solved with launch of Sleepin’ SMART™ (Crib Sheet Topper).

With the birth of the Crib Sheet Topper, Jee and Kristen launched Innobaby in 2006. Within the first six hours into the two-day event, they had sold out their original 200 units and took orders for the remainder of the show. They realized how many parents shared same challenges and were glad to offer solutions that could benefit everyone.

Today, our office is based in the suburbs of Chicago, Illinois. Our award-winning products are sold through various retail channels within U.S. and overseas. We are a family-owned business, we love working and we enjoy creating our ideas and visions in to reality.

What are the most popular and/or newest products and services from Innobaby?

We are very excited and proud of our new AquaHeat system. Innobaby’s Aquaheat is an on-the-go instant food and bottle warming solution for today’s busy parents. It’s simple to use, as our warming system does not require batteries, electricity or a microwave to activate heat. Simply add water to the heat packs to activate heat anytime, anywhere, just when you need it. It is portable, light-weight and simple to use.

The AquaHeat System features include:

  • Heating with no battery or electricity required. The heat pack reacts with a small amount of water to create optimal temperature for food & bottle warming for up to an hour. Just add water & activate heat in 30 seconds and warm milk in less than 2 minutes
  • High-quality, rust-resistant SAE 304 stainless steel allows you to reheat foods safely
  • Eco-friendly, non-toxic and biodegradable heat packets available in warm & hot
  • BPA, phthalate, PIC and lead free

What sets Innobaby apart from other baby product companies on the market?

We are parents ourselves and we know how important it is that products are convenient, functional, safe and well-designed. Parents have so much to think about and Innobaby’s products feature modern designs that are both simple to use and solve real everyday problems that parents face. With our innovative design approach, we deliver products that benefit both parent and baby.

What can parents expect to see from Innobaby at the New York Baby Show?

Innobaby products are perfect for New York parents that are always on-the-go and have high expectations from the product that they purchase. In addition to the new AquaHeat system, our Smart Stackable Snack Containers and food storage containers are something that all families need.

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