Italian Tailoring Meets American Ingenuity In Chicco Strollers And Baby Car Seats Produced In The Happiness Lab


When shopping for the right baby car seat parents usually look for a three things formula: safety, comfort, and design. Chicco, an Italian brand known for their rated #1 car seats on the market, has that formula down to science. The company has a dedicated Happiness Lab, where researchers and scientists dedicated to the development of children from birth to three years, observe, analyze, and gather data. By understanding babies and what makes them happy when they sleep, eat, and play, Chicco can create products that feed their needs and desires. Drawing on the expertise of parents as well as child educators, Chicco developers blend real-world knowledge with cutting-edge research, making your baby ready for take off! Learn more about the tailoring and innovative design of Chicco baby strollers and car seats , as well as the company’s other offerings at the New York Baby Show coming up on May 14 and 15 at Pier 92!

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We caught up with Chicco team to learn more about what’s new with them and what parents can expect from them at the New York Baby Show!

 For someone unfamiliar with Chicco, how would you describe the company’s mission and core offerings?

Italian brand Chicco distributes a complete range of baby care products in more than 120 countries, combining functionality and security, technology and design, to meet the needs of children and parents. In the USA, Chicco specializes in juvenile gear products such as car seats and strollers.

What are the most popular products offered from Chicco?

In the USA, Chicco is best known for its  #1 rated car seats, including the KeyFit30, NextFit and KidFit.

What sets Chicco apart from other baby products companies on the market?

Design, innovation and fashion:  our designs are easy to use, our innovations (like zip-and-wash car seat covers) solve the problems of parents and our fashions lead the styling of the entire industry.

Could you tell our readers more about the Happiness Lab?

The Happiness Lab (Osservatorio Chicco in Italian) is an Italy-based group of child care experts networked with a wider-range of specialists in infant and child health and well-being.  The Happiness Lab provides insights on new product design, child care trends, and consumer research.

What can parents except to see from Chicco at the New York Baby Show and in the future in general?

Our just-launched Viaro Travel System will make its public debut at New York Baby Show and we will have our very popular new full line of KeyFit30 Zip, NextFit Zip and KidFit Zip for parents to learn more about and explore.

For more information, check out!