Love To Dream Gives Babies And Families The Best Sleep Every Night With Their Magical Swaddles!

Love To Dream began in Australia when founder Hana-Lia Krawchuk and her husband went through challenges and sleepless night with their son, Elijah. As a fashion designer, Hana was able to use her skills and develop her signature Swaddle UP that finally worked her baby and that went on to work for people all over the world now. Love To Dream creates swaddles and products that help babies and the whole family achieve a full night’s sleep every night.

And luckily, Love To Dream will be at the 2018 New York Baby Show on May 19 and 20 at Pier 94.

Tickets to the New York Baby Show are $30 per family; $20 per individual. Children are free.


We spoke with a Love To Dream team member about what to expect at this year’s Baby Show!

What should expectant and new parents know about your brand?
The Swaddle Up Original is specifically designed to let babies sleep in a natural “arms up” position. This allows them to bring their hands to their mouth for self‐soothing, resulting in more sleep for everyone. The Swaddle UP 50/50 is the perfect transition from swaddling to an “arms free” sleep.

What’s new (in the past year) with your brand?
Introducing a brand new 2018 Designer Collection: The Swaddle UP Original will now be available in “Pebbles” and the Swaddle UP 50/50 in “Sunny Clouds.” A major welcome addition to the Love To Dream Sleep System is the Sleep Suit, with “2 in 1” feet, covered for bedtime, uncovered for playtime.

What is your most popular product right now?
Swaddle UP 50/50.

Why should Baby Show attendees stop by your booth at the New York Baby Show in 2018?
The Love To Dream concept, having been on the US market only for a few years, is growing tremendously popular as it is a totally different way of swaddling your baby, letting baby sleep in its most natural position, with arms up. It is an easier and safer way of swaddling, compared to the traditional way of swaddling with blankets, or products with Velcro or snaps.

Are you offering any special contests or discounts at your booth at the New York Baby Show in 2018?
As a distributor, we we are working closely with local retailers to sell our products at the Show, and there will be discounts and promotions offered by those retailers.

To learn more, visit

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  • The New York Baby Show
  • New York Family Baby Magazine

  • The New York Baby Show
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  • The New York Baby Show
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  • The New York Baby Show
  • PIER 94:

    711 12th Avenue
    New York, NY 10019
    Ship Terminal Exit


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