Lulujo Baby Makes Beautiful Blankets For Your Beautiful Baby

giraffe baby blanket

Parents know how difficult it can be get your baby to go to sleep, and swaddling is often a helpful tool. But a lot of swaddles are rough, not comfortable and frankly an eyesore. Lulujo Baby is here with their line of soft and classically beautiful swaddles and blankets.

Lulujo Baby will be at the New York Baby Show on May 14 and May 15, at Pier 92.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke to Alicia Tracy, with marketing and social media at Lulujo Baby, to learn more.

For someone unfamiliar with Lulujo Baby, how would you describe the company’s mission and core offerings?

Lulujo offers a line of everyday, practical, and traditional baby products that both moms and children love. We aim to create beautiful, soft, classic items that any mother would want to use caring for their child in any part of the world. We are best known for our soft premium muslin swaddling blanket and also have a range of baby blankets, Turkish towels, cloths and sleeping bags.

What is the background of Lulujo Baby? Since it was launched in 2009, how has the company evolved?

Lulujo is a Canadian company that was founded by Dawn Pottier while on maternity leave in 2009 and is named after her two children. It started with a single product that she made to use for herself to care for her daughter; a ring sling carrier. When she showed a local retail store in her hometown, they liked the product and agreed to carry the line. This sparked the idea to start a business and led to the creation of the brand and employing other mothers in her community to help sew those first products in her basement. Within two years, Dawn expanded the product line, moved manufacturing overseas and had secured distribution across Canada with 1000 retails stores carrying the Lulujo brand.

In 2014, the company was ready to launch in to the US market and globally. The response to the bran has been incredible and Lulujo is now sold to retail stores in almost 30 countries worldwide. The company no longer carries the ring sling but the line is continually evolving while maintaining those original core values.

What are the most popular and/or newest services and products from Lulujo Baby?

The most popular item is our cotton muslin swaddling blanket. We have received amazing feedback on our Modern Collection of black and white bamboo muslin swaddles as well as our new Luxe Collection of baby blankets and sleeping bags made with our one-of-a-kind luxury muslin.

What sets Lulujo Baby apart from other baby product companies on the market today?

Our brand is simple: create beautiful, everyday products that mothers enjoy using to care for their babies. Our price point is very good while maintaining a standard of quality in our products that our customers appreciate, and in colors and prints that people love and that make them feel good.

What can parents expect to see from Lulujo Baby at the New York Baby Show?

Our full line will be available at the show for parents to see and feel. We continually hear ‘so soft!’ when people the products and we’ll be offering a 25% off Show Special so parents can try and enjoy their favorite Lulujo products at home with their family.

For more information about Lulujo Baby, check out!