Mama and Baby Will Love The Sweet, Natural Scents Of Just Hatched

The Contours Line Of Strollers And Baby Carriers Brings Convenience And Adaptability To Families

Parents instinctively want only the highest quality products touching their baby’s skin but finding lotions, shampoos, and powders at affordable prices can be a dilemma. Just Hatched hopes to fill that need with their line of natural products. From talc and massage oil to dusting powder and nursing balm, Just Hatched offers chemical free products for baby and mama — and all made without any animal testing!

What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with founder Melinda Rubin to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with Just Hatched, how would you describe the company’s mission and core offerings?

Just Hatched is a natural, affordable, high quality line of baby products, created to be an alternative to the high priced, expensive baby products in the marketplace today. Our mantra, ‘noyuckystuff’, translates to no sulfates, parabens, gluten and phthalates. The adorable packaging and signature scents make it irresistible. There are eight products for baby, and the two most recent additions to the line are for mama.

Tell us about the company’s background. When did it start and how has it evolved since then?

The product line was ‘hatched’ when I kept hearing over and over that all the desirable baby brands were so expensive.  After doing research, I discovered that this was absolutely the case, and it became a mission to produce a baby line that was both affordable and desirable.  Just Hatched was born!

What are the most popular and newest products from Just Hatched?

Our newest products are for mama.  Included in the mix is TLC Nursing Balm which was designed by moms for moms to address the problem of sore, cracked nipples that can be so painful during breastfeeding.  This product glides on easily, without dragging, and won’t irritate sensitive nipples and skin, like so many other products do.  It’s lanolin free, and 100% Natural. The oils and extracts are safe for baby, and the product does not have to be wiped off before nursing.  It works to address ‘feeding rash drool’ too, and the shea butter, coconut oil, cocoa seed butter and avocado oil in the formula make it a wonderful moisturizer for other dry, cracked areas.

What sets Just Hatched apart in the baby marketplace?

The affordability of Just Hatched is rare and one of the most unique features of our line of products is the  ‘yummy’ signature scents. They include coconut, milk and sugar, and they appeal to dads, too!

What can parents expect from Just Hatched at the New York Baby Show?

Just Hatched will be giving away free samples, and all our products will be there to sample.  Our friendly staff will answer questions and they will be selling products at unbelievable prices so new and expectant moms will take us home.

To learn more about Just Hatched, check out