Mommy Nearest is an innovative app that uses GPS technology to locate parents and then list places to go for family-centric fun in many major US cities including Manhattan. These places have helpful ratings and reviews by local parents so app users can make informed selections of fun activities.
Mommy Nearest will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about Mommy Nearest, we spoke with Rory Halperin, the company’s editor-in-chief.
For someone unfamiliar with Mommy Nearest, how would you describe the company’s mission and core offerings?
Mommy Nearest is the all-in-one parenting resource designed to help parents feel more confident—whether they’re looking for local things to do with their kids or national content that speaks to a particular moment along the parenting journey, Mommy Nearest provides the support that they’re looking for and in a moment’s notice. Our award-winning mobile app helps parents spend less time searching and more time doing what matters most: enjoying time with their children. The app geo-locates parents and shows them the closest family-friendly places that they might be looking for! Places on the app are then rated and reviewed by other local parents, thus layering in trust that is essential for a parent’s ability to make the best decision for their child.
Tell us about the company’s background. When did it start and how did it evolve from there?
Mommy Nearest started as a geo-based app to discover family friendly places in Manhattan. We launched the app in the spring of 2013 and have since expanded nationally, listing hundreds of thousands of family-friendly places nationwide. By taking a tech-first approach to everything that we do and by constantly re-investing in ourselves, Mommy Nearest has truly become the go-to resource parents rely on as their children grow, learn and explore the world around them. Additionally, Mommy Nearest lists places and publishes content that is available nationwide, with local content specifically catering to the New York, Los Angeles, Chicago, Bay Area, Boston, Philadelphia, Washington D.C., Houston, Atlanta and South Florida markets. We will be launching in Denver, Phoenix, Dallas and San Diego soon.
What are the most popular and/or newest services from Mommy Nearest?
We recently launched a brand-new Mommy Nearest app experience. The new app incorporates some very cool technology to give parents nationwide the peace of mind that they deserve! Our new and improved geolocater makes it easier than ever to find a clean changing table to change a diaper or a kid-friendly restaurant where moms and dads won’t get dirty looks if their child starts to cry. Parents can also tell us about their family’s favorite things to do and discover content that’s customized just for them! Plus, they can find local “specials” from family-friendly businesses, which list timely promotions and deals. Our Mommy Nearest playdate series also continues to be a huge hit! We work with local partners (for example, the 92Y and Brooklyn Botanic Garden in NYC) to create special events for families—and most of them are free!
What sets Mommy Nearest apart in the family website/app marketplace?
Unlike many content-heavy blogs and print entities that have dominated the parenting landscape for the past 15 years, Mommy Nearest offers a different experience that is accessible on all devices and in different formats. Our proprietary app functionality offers the most robust database of family-friendly places in the country. Additionally, our user-generated contributions are unparalleled and so we are able to deliver a relevant, hyper-local experience nationwide. Our on-demand content and location-based functionality speak to the needs of this newest generation of parents, as does our inclusive content, which speaks to the variety of parenting styles openly embraced by this generation. In addition, Mommy Nearest for Business, our innovative SaaS platform, offers an unparalleled experience for small businesses looking to reach a highly-targeted audience of local parents. The B2B platform that we’ve built has no competition in a parenting space that has previously solely leveraged antiquated advertising methodologies.
We love the New York Baby Show and are incredibly proud that this will be our 5th time attending show! Without giving too much away, we’re going to be allowing parents to win some awesome prizes while learning more about the kid-friendly world around them!
To learn more about Mommy Nearest, check out mommynearest.com.