New parents are known to check on their sleeping baby multiple times to make sure they are safe and sound, which can impede their own sleep and possibly their sanity! Mon Baby baby monitor brings peace of mind to parents with their wearable safety device, which detects baby’s movements during sleep. It also sends out alerts if baby turns over or experiences pauses in breathing.
What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Mon Baby team, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Mon Baby, how would you describe the company’s mission and core offerings?
With this product, we hope to contribute to government infant safety initiatives. The remarkable Back to Sleep campaign was an initiative launched in 1994 with the goal of decreasing the rate of infant deaths. It urged parents to put their babies to sleep on their backs instead of on their tummies or sides. It was a dramatic success, reducing the rate of unexpected infant deaths by more than 50 percent. Later, the campaign was rebranded as the Safe to Sleep® public educational campaign lead by the Eunice Kennedy Shriver National Institute of Child Health and Human Development in collaboration with other organizations. Safe to Sleep® now celebrates its 20th anniversary.
MonBaby contributes to this initiative by giving parents an easy and immediate way to tell their baby’s sleeping position. Parents can see if their baby is on her back or on her stomach just by looking at the app. If the baby rolls onto her stomach, parents can choose to receive an alert so they can turn her over right away. MonBaby also detects the most delicate movements of a baby’s breathing. It is normal for babies to have short pauses in breath, but if the breathing movement stops for 15 seconds or more, MonBaby will send an alert to a parent’s smartphone.
Tell us about the company’s background. When did it start and how has it evolved since then?
MonBaby started as the brainchild of our founder Arturas Vaitaitis, who, as a nervous parent, constantly checked on his baby son. He developed MonBaby as a way to send alerts to parents to give them some peace of mind while their newborn was sleeping. Our company launched a successful Kickstarter campaign in 2014 and released the first iteration of MonBaby in early 2015. We have since upgraded the hardware and software and expanded our distribution to such retailers as Target, Best Buy, and Amazon.com.
What are the most popular and/or newest features from MonBaby?
I think the most popular and appealing feature of the MonBaby is what sets it apart from our competitors: its simple and effective design. It snaps securely on any typical baby clothing and is not bulky or cumbersome to the child like other baby wearables. The breathing movement detection seems to be the most sought after feature because that is something parents can use even after their baby rolls over naturally while they sleep. We are developing an extensive backend data collection that customers can access that will allow them to see historical and real time activity and alert data over the lifetime of the MonBaby. It is currently in beta testing and we are looking forward to offering this to our customers later this year!
What sets Mon Baby apart from other baby products?
MonBaby is different in its universal form factor. It can be attached to any typical article of baby clothing, which comes in handy when you wash onesies and t-shirts. You can snap it off the baby’s dirty clothing and snap on a fresh one. It’s also useful for all ages, not only to newborns. Seniors and elderly parents can benefit from wearing MonBaby as well.
This form factor comes with a price: Small and precise MEM accelerometer sensors are quite noisy. We’ve spent a lot of time designing and tuning noise suppression technology and algorithms. The result is the ability to detect abnormal movement and breathing patterns based on just an accelerometer signal. This is where we differ from similar competing products.
What can parents expect from Mon Baby at the New York Baby Show?
We are going to be demonstrating the MonBaby’s functionality and show off some of the newest features. We will also be holding a raffle for a free MonBaby.
To learn more about Mon Baby, check out monbaby.com.