For years, parents have put their baby down to sleep, only to hear cries as soon as they stop touching their infant. Nested Bean has developed a swaddle that simulates a parent’s touch and allows babies to sleep peacefully.
Nested Bean will be at the New York Baby Show on May 14 and 15, at Pier 92.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with Nichole Lanney, in Marketing and Design for Nested Bean, to learn more.
For someone unfamiliar with Nested Bean, how would you describe the company’s mission and core offerings?
Nested Bean was formed with the purpose of helping parents care for their newborns with intuitive, medically-backed and safe products. We live by our motto Sleep for One, Peace for All!
What is the background of Nested Bean? When was it started, and how has it evolved since then?
Our story is Manasi’s story. Founder and President Manasi Gangan came up with the concept of the Zen Swaddle® when her second son could only sleep in her arms or under the touch of her palm on his chest.
In her desperation for sleep, she placed a small beanbag toy on her sleeping son’s chest in place of her palm – and he kept sleeping!
Thus, Manasi developed a garment that could simulate a mother’s touch which passed at the safety lab with flying colors and received a huge thumbs up from pediatric pulmonologists.
Nested Bean was formed in 2012 with the release of its flagship product the Zen Swaddle®. It has since developed the first touch-simulating infant sleeping bag that offers the same touch technology as the Zen Swaddle®, but for even more independent sleep. Revealed in spring of 2015, the Zen Sack™ has been a hit with our Zen Swaddle® fans, as well as new customers who are transitioning from any swaddle.
What are the most popular and/or newest products from Nested Bean?
Our Stardust Prints are a Zen Swaddle favorite among new parents. We are eager to see the reaction to our new Classic Zen Sack in our best selling stardust prints at the NY Baby Show.
What sets Nested Bean apart from other baby wrap companies on the market today?
Our innovative concept of simulating a mother’s touch by applying gentle pressure using lightly weighted pads placed strategically in the body of the garment is unique to Nested Bean products and backed by science. NICUs all over the country use simulated touch to help rehabilitate babies suffering from disease, growth problems, and drug withdrawal. We are the first company to bring that medically-backed technology to the public.
What can parents expect to see from Nested Bean at the New York Baby Show?
We are excited to reveal new prints for our Zen Sack™ Classic line, which now comes in our already popular Stardust print. We also will be showing for the first time our adorable new chick characters that are on the front of every product, exclusive to the Classic line of our sleep sacks. We cannot wait to share the new look with families at the NY Baby Show.
To learn more, check out nestedbean.com!