New York Baby Show 2019: Similac

A top choice of doctors and parents alike, Similac has been dedicated to nurturing babies for over 90 years.

Similac will be at the 2019 New York Baby Show on May 18-19 at Pier 94.

Tickets to the New York Baby Show are $30 per family; $20 per individual. Children are free! Buy your tickets to the Show HERE!

We spoke with Similac Brand Manager Irina Katon about what to expect from this top-tier brand at this year’s Baby Show!

What should expectant and new parents know about your brand?

Similac is the number one infant formula fed in hospitals in United States.  It is chosen by pediatricians and moms alike. Similac has been helping moms nourish their babies and supporting parents for over 90 years. 

What’s new (in the past year) with your brand?

#PromisesProject: This Mother’s day the makers of Similac conducted a survey of 1,000 parents that revealed that 72 percent feel judged by other parents over how they raise their children, and only 29 percent said they will step in when they see parents being pressured by others. As a result, we want to change the attention parents give to their peers to be more positive and supportive.

As a maker of infant formulas, Abbott Nutrition understands that the goal of all parents is to keep their babies fed and healthy. The campaign is grounded in the well-known tension between bottle feeding and breastfeeding, though the message reaches much further. Parents make promises to their children to love them, support them and believe in them—the same pledges should apply to our fellow parents. Together we can make parenting about joy, not judgement.  We invite all parents to join them in making a promise of positivity #PromisesProject. 

What is your most popular product or service right now?

Similac formulas with 2’-FL HMO’s, Similac Pro-Advance, Similac Pro-Sensitive and Similac Pro-Total Comfort, our biggest breakthrough in innovation for immune support.  Similac has been named #1 Pediatrician recommended infant formula* (Based on combined recommendations of Similac and Elecare combined), #1 Chosen by parents and #1 fed in hospitals.

Why should Baby Show attendees stop by your booth at the Baby Show Series this year?

Attendees should stop by the booth and learn about the benefits of our unique blend of ingredients such as 2’-FL HMO, DHA, Lutein and Vitamin E and our portfolio of products as well as get samples of our latest product.  

By stopping by our booth parents will also be able to participate in Similac Promises Project and pledge to end parent shaming and provide support to other parents. This is a very exciting opportunity to help galvanize parents to help and support each other. 

Additionally, they will be able to sign up for our loyalty program, Similac Strong Moms, which provides moms and moms-to-be rewards even before their baby arrives including a free Shutterfly photo book and up to $400 in customized benefits, free gifts and exclusive savings. Additionally, by signing up for Similac Strong Moms, moms will be entered into a sweepstakes to win $500 of baby gear. 

Are you offering any special contests or discounts at your booth at the Baby Shows this year?

Moms who sign up into Similac Strong Mom program, will be entered into a raffle to win over $500 of baby gear. It is easy to sign up and receive benefits along with tips, coupons and much more baby related info to guide parents through the entire pregnancy and baby’s first year. 

Additionally, we will be offering coupons and samples of our latest infant formula products.

To learn more, visit!