Noobie Box Delivers New Mom Essentials In A Complimentary Gift Box

Box side 2Imagine a world where all new mamas were ushered warmly into motherhood with a specially curated gift box of new parent essentials and treats! That’s just what the Noobie Box co-founders (a group of mom friends originally from the Netherlands, where new-mom gifting is a common practice) did. Their boxes, which feature high-quality products, valuable coupons, and important health information for first-time moms arrive as a complimentary treat to mother’s in the Tri-State area, with plans to take over the Northeast and eventually the country. You can learn more about Noobie Box at the New York Baby Show coming up on May 14 and 15 at Pier 92!

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We caught up with Noobie Box’s co-founder Jiska Smits to learn more about what’s new with them and what parents can expect from them at the New York Baby Show!

For someone unfamiliar with Noobie Box, how would you describe the company’s mission and core offerings?

Noobie Box is a celebrative welcome gift—free of cost—that delivers comfort, confidence and excitement as women prepare to enter into the joyous journey of motherhood. Noobie Box is beautifully designed and filled with carefully selected high-quality products, valuable coupons, and important health information to support women through the precious first days, weeks, and months of motherhood.

Our mission is to offer all moms-to-be in the US a celebrative moment in their pregnancy and promote a good and healthy start for all these moms and their babies by providing a complimentary, carefully curated gift box.

Tell us about the company’s background—how did it get started and how has it grown?

Noobie Box is founded by three Dutch women, Jiska Smits, Renske Gosselink, and Steffanie Possel. In the Netherlands the concept of a free pregnancy gift box had been established many years ago. We met each other in New York, where we live with our families. As new moms living in the US, we missed the mommy box experience from the Netherlands. The arrival of a special box filled with products and information, which marked the beginning of our own motherhood journey.

During coffee dates and play dates with the kids we found a shared desire and decided to start Noobie Box. Since we launched Noobie Box in October 2015, Noobie boxes are available for moms-to-be in the Tri-State area. We are planning on further expansion in the next months, to reach all expecting moms in the Northeast, and eventually countrywide.

What are the most popular and newest offerings from Noobie Box?

Our moms particularly love the full size products in our box. They love the Philips Avent baby bottle, the Vita Coco coconut oil, and the Bundle Organics juice. Also popular are the various Weleda products, and (free) services like A-Med supplies. We provide a platform for the established well-known products and brands, as well for the smaller and local brands. The content of the Noobie Box slightly changes every month and every product and service is carefully selected. We make sure that every product is a valuable addition to the box.

What makes Noobie Box unique and different from similar products on the market?

Noobie Box is not a subscription box, and it’s completely free of charge. It is a one-time starter kit, with no strings attached!

What can parents except to see from Noobie Box at the New York Baby Show and in the future in general?

If you are early you will see 1,000 Noobie Boxes, stacked to the top of our booth. But most importantly, you will see all the excitement in the eyes of the women who have come to us before you and already got their box. So hurry up and get your free Noobie Box before they’re all gone!

We believe every pregnant woman deserves a surprise! Our mission is to reach every pregnant woman in the United States, and provide her with her very own Noobie Box. So help us spreading the word, and tell all your pregnant friends to order theirs at

To learn more, visit!

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  • PIER 94:
    711 12th Avenue
    (52nd & West Side Highway)
    New York, NY 10019
    Ship Terminal Exit