Surprise An Expectant Mom With A Noobie Box

Noobie Box

Noobie Box provides a free gift box for moms-to-be. The beautiful box is filled with wonderful products that are carefully selected from recognized baby brands. Noobie Box is not a subscription service, and its goal is to expand from the East Coast all the way across the country so that every mom will experience the surprise and excitement of receiving her very own Noobie Box.

Noobie Box will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about Noobie Box, we spoke with Jiska Smits, the company’s co-founder. For someone unfamiliar with Noobie Box, how would you describe the company’s mission and core offerings?

Noobie Box is a celebrative welcome gift — free of cost — that delivers comfort, confidence and excitement. Noobie Box is beautifully designed and filled with carefully selected high-quality products, valuable coupons, and important health information to support women through the precious first days, weeks, and months of motherhood.

Our mission is to offer all moms-to-be in the US a celebrative moment in their pregnancy and promote a good and healthy start for all these moms and their babies by providing a complimentary, carefully curated gift box.

Tell us about the company’s background. When did it start and how has it evolved since then? Noobie Box is founded by European women, Steffanie, Renske & Charlotte. In Europe – and more countries in the world – the concept of a free pregnancy gift box has been established many years ago. We met each other in New York, where we live with our families. As new moms living in the US, we missed the free box experience. The arrival of a special box filled with products and information, which marked the beginning of our own motherhood journey.

During coffee dates and play dates with the kids we found a shared desire and decided to start Noobie Box. Since we launched Noobie Box end of 2015, Noobie boxes are available for moms-to-be NY Metro area. End of 2016 we added Philly and Boston area, and in the last couple of months we’ve expanded to all states in the Northeast.

What are the most popular and/or newest products from Noobie Box?

The content of the Noobie Box changes every month, and every product and service is carefully selected. We make sure that every product is a valuable addition to the box. Our most popular items in the box are currently the MAM pacifier & baby bottle, and the Carter’s pajama. We’re proud to share our newest addition to the box: Clarins Tonic Body Treatment Oil, a beautiful product to take care of your pregnant body.
What sets Noobie Box apart in the maternity and baby marketplace? Noobie Box is not a subscription box, and it’s completely free of charge. It is a starter kit, with no strings attached! In May we’ll launch our follow-up box program – 4 milestone (gift)boxes for Baby’s first year: Noobie Nest, Noobie Eat, Noobie Play & Noobie One.

What can parents expect from Noobie Box at the New York Baby Show? If you are early you will see 2,000 Noobie Boxes, stacked to the top of our booth. But most importantly, you will see all the excitement in the eyes of the women who have come to us before you and already got their box. So hurry up and get your free Noobie Box before they’re all gone!

We believe every pregnant woman deserves a surprise! Our mission is to reach every pregnant woman in the United States, and provide her with her very own Noobie Box. So help us spreading the word, and tell all your pregnant friends to order theirs at

To learn more about Noobie Box, check out