Today’s hectic lifestyle makes it nearly impossible for most people to get the recommended allowances of vitamins and nutrients on a daily basis. That’s where Nordic Naturals comes in! They deliver multi-vitamins, cod-liver oils, and probiotics ensuring good health and wellness. Now Nordic Naturals has a new product exclusively for women — Nordic Flora Probiotic Woman.
What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Nordic Naturals team, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Nordic Naturals, how would you describe the company’s mission and core offerings?
We believe everyone deserves to live a healthy life. As a global natural products brand, Nordic Naturals is committed to delivering the world’s safest, most effective nutrients essential to health. From our award-winning omega-3 fish oil, to our gummies, vitamins, and probiotics, we offer the highest-quality, research-supported nutrients in products for adults, kids, athletes, and pets.
Tell us about the company’s background. When did it start and how has it evolved since then?
Norwegian-born Joar Opheim started Nordic Naturals in 1995. In Norway, cod liver oil is a staple of life, yet in the mid-1990s, nothing on the U.S. market was effective, and virtually every fish oil tasted awful because no one paid attention to freshness. Nordic Naturals was begun to meet the need of fresh, high-quality omega-3 fish oil in the U.S.
With the early success of fish oil, Nordic Naturals began to pair omega-3s with complementary nutrients like vitamin D and condition-specific ingredients like glucosamine, lutein, red yeast rice, etc. for more targeted applications. At the same time, we began to tailor our omega-3 formulations to the nutritional needs of different groups of people. We have great products for babies, children, and expectant mothers because we understand their needs and focus product formulations to meet them.
What are the most popular and newest products from Nordic Naturals?
This year has been a particularly busy time for new product launches. We’ve just introduced our Nordic Flora Probiotics line, with one product—Nordic Flora Probiotic Woman—that focuses exclusively on women’s health. Our ultra-concentrated Ultimate Omega® 2X family has gotten some attention recently too, with additional options like a smaller, chewable soft gel for folks who have a hard time swallowing supplements, and the addition of vitamin D. Alongside these we’ve introduced delicious, new CoQ10 Gummies, and Vitamin D3+K2 Gummies.
Of course, we still have our top-sellers that have been around for ages. Some of these include Ultimate Omega®, Children’s DHA, Baby’s DHA, Nordic Berries™ multivitamin, and our Arctic Cod Liver Oils.
What sets Nordic Naturals apart in the health and wellness marketplace?
Nordic Naturals is a leader in the natural products industry. We’ve been the #1 omega-3 in the U.S. for years thanks to our consistent commitment to putting quality first. Our omega-3 fish oils are unique in that every product we offer comes in the natural molecular form for optimal absorption and benefits. Few other brands can say the same. We also surpass all international standards for fish oil quality. All our products (non-omega-3s, too) are non-GMO verified, and our fish oils are certified sustainable by Friend of the Sea. We believe it’s this unique combination that sets our brand apart.
What can parents expect from Nordic Naturals at the New York Baby Show?
Learning more about our products. Since day one, we’ve always focused on delivering safe and effective products. Our customers can expect that same commitment in every purchase of Nordic Naturals.
For more information on Nordic Naturals, check out nordicnaturals.com.