People Company Has Arrived From Japan With A Fresh And New Set of Infant Toys

One of the newer toy companies in America, People Company is here with a set of modern, educational and safe toys for infants and toddlers. Under their American section called People Toy Company, they hope to keep parenting as stress-free as possible by providing developmentally appropriate toys for young children.


People Company will be at the New York Baby Show on May 14th and 15th, at Pier 92.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke to Rudy Valenta, President of People Toy Company, to learn more.

For someone unfamiliar with People Company, how would you describe the company’s mission and core offerings?

Our mission is to create products that promote the healthy development of babies and give parents a fun, guided way through parenthood. We strive to be in the vanguard of children’s products with a positive impact. We follow the idea of putting “a breath of fresh air” into everything we do. Our core offerings are the Brain Builders, Mochi and People Blocks series.

What is the background of People Company? When was it started, and how has it evolved since then?

In 1977, People Co., Ltd. was launched in Japan with a focus on children’s products that make play fun with educational benefits. We continue that same tradition today backed with more than thirty years of extensive R&D that shows in our ever-evolving product lines. In the past, our products have only been in the US market through partnerships, most notably with Valtech and Magna-Tiles. We will continue these partnerships along with launching our products in the US market under the People Toy Company brand. Following our core mission, we will be bringing innovative product lines to the discerning parent. Our products aim to simplify parenting with guided play that targets specific developmental milestones.

I recently took the position to lead their US division after working with them for several years while leading Valtech and developing the Magna-Tiles product line there. We will be creating the same high caliber products, but now for newborns and babies.

What are the most popular and/or newest services from People Company?

All three of our products lines will be game changers and new to all parents.

Brain Builders – it is human nature to survive and grow. The Brain Builders series is built off of human nature by providing mentally and physically stimulating products that inspire our little ones to develop critical skills while reinforcing their natural desire to learn. From birth to one year, Brain Builders are the definitive baby product line to assist parents in developing their infant’s physical and mental skills through play.

The brain is continually developing and how your child views the world is evolving each and every day. The Brain Builders series understands this parallel and provides the best toys for early infant development. The toys are broken down by month and skill which allows parents to focus and develop one skill at a time with their child through fun, interactive, and connected play.

Mochi Series – today’s generation of parents expect more from their child’s toys. Gone are the days when unsafe chemicals and environmentally unfriendly materials are the standard. Mochi Blocks were developed with Japanese rice-plastic technology, using 51% rice in their construction. There are no toxic paints or adhesives used in Mochi Blocks, giving you peace of mind knowing the first toy your infant puts in their mouth is 100% green and 100% fun. Mochi Blocks prides itself on earth-to-home craftsmanship. In fact, you will even smell the aromatic notes of fresh rice grains as soon as you open the packaging.

People Blocks – designed to be your child’s first building blocks, People Blocks are specifically for the tiny hands of infants and toddlers (age 12-months and up) and will help develop motor and creative skills at an early age while having fun building and exploring their creativity.

What sets People Company apart from other educational toy companies in the market?

Our products are developed from a parent’s point of view to help make parenting fun and easy. We take the research and guesswork out of parenting with our continuous life studies R&D so parents can focus on their children and being present. We assist children in achieving critical developmental milestones through play

What can parents expect to see from People Company at the New York Baby Show?

The first look at our all of our new products that will be hitting store shelves this September.

To learn more, check out!