Long Live Prince Lionheart!

Prince Lionheart

The princely products of Prince Lionheart have been a favorite of moms-in-the-know since the ’70s. This independent, family-owned company provides families with babies and young ones with home items, travel products, toys, bathroom accessories, and more!

Prince Lionheart will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about Prince Lionheart, we spoke with Kelly McConnell, the company’s co-owner and CEO.

For someone unfamiliar with Prince Lionheart, how would you describe the company’s mission and core offerings?

Prince Lionheart has remained family-owned and operated since 1973 and is honored to be a small part of the many families who buy our products around the world. We invent, design and manufacture right here in the US. The products we make matter to us and matter to the families who use them. But we won’t make just anything—we have to be able to make a product that matters, is safer, or is just plain better, and we’ve done this time and time again in Bath & Potty, Nursery, Travel, Safety, and Play. Our passion and love of what we do is in the details. We don’t do things simply for the bottom line; we do things because they’re the right things to do.

Tell us about the company’s background. When did it start and how has it evolved since then?

Our parents, Tom and Linda, started Prince Lionheart in 1973 in their parents’ California garage. They handcrafted wooden rocking horses that our dad would cut and our mom decorated. Forty-four years later and Prince Lionheart is still a workshop brand that has never lost sight of the fact we started in a garage. While our “garage” has moved and expanded a few times over the years, we still consider ourselves a workshop brand: passionate, hardworking, not too proud, we just roll up our sleeves and get it done. Today, we still manufacture in the US and have offices around the world so that can be a part of families everywhere.

What are the most popular and/or newest products from Prince Lionheart?

After 44 years in the “baby biz,” we have a number of classics that are touted as favorites by families. My favorites include: our patented (and original) wipes warmers that ensure not just comfortable diaper changes, but more hygienic ones that eliminate diaper rash; our patented (and original) Seatsavers® that protect the car’s upholstery from spills and permanent indentation damage caused by car seats (inspired by my brother and featuring me on the box at age 2); our patented (and original) dishwasher baskets that prevent things from flying all over the place; the Slumber Bear®, Back to Sleep® and EyeSLEEP™ guys that play authentic womb sounds recorded from inside mom’s womb, and the list goes on. At the show, we’ll be launching our newest arrivals and some of my absolute favorites: 1) the patented TWIST’R® Diaper Disposal System that TRULY DOES NOT SMELL; 2) the brilliant ILLUMIPAD® – an illuminated diaper changing pad that is so simple, yet so effective; 3) the EVO™ Wipes Warmer – the best and warmest wipes warmer around, and the TUBIMAL™ – the hands down Cutest. Tub. Ever.™ that also doubles as a storage bin for later use.

What sets Prince Lionheart apart in the baby marketplace?

Our family has committed our lives to creating products that make a difference to families all over the world: where the quality of the item outweighs the price you pay. We’re parents too. We know the challenges and we try to solve them as best we can. We have the honor of a brand, but the values of a family—our sense as business people and our sense as parents. We answer to a good night’s sleep. And since we’re a family business, we hold ourselves to a higher standard: our family’s standard. We’re guided by our values, and a good night’s sleep is the best indicator of how we are doing. We’ve come a long way from Grandma and Grandpa’s garage—expanding, but staying true to our beginnings. Each new garage is a new place, but we’re the same family. The McConnells.

What can parents expect from Prince Lionheart at the New York Baby Show?

The BEST OF THE BEST from Prince Lionheart. We will have our founder, Tom McConnell, on site to give personal demonstrations of his other “baby”, the TWIST’R®. This is the BEST diaper pail to soon be released as it DOES NOT SMELL. What a concept, right?!? You’d be surprised by what’s out there claiming to not smell, yet leaving a perma-stench in your nose and your nursery. Not ours. Dad nailed this product and we couldn’t be prouder. We will also be debuting our ILLUMIPAD®, a simple yet brilliant changing pad that illuminates the “business end” of Baby during nighttime or pre-nap changes without need for an overhead light. Already have a changing pad? No problem. We also have an ILLUMIPAD® CONVERSION KIT that can retrofit any changing pad into an ILLUMIPAD®. Our EVO™ Wipes Warmer is the BEST, brightest and warmest wipes warmer on the market for comfortable, more hygienic diaper changes. And last but certainly not least, we have the irresistibly cute TUBIMAL™ baby/toddler bath that becomes a ridiculously cute storage bin when no longer needed as a bathtub. We like to think that we have always made the best in category products and we will be bringing our BEST OF THE BEST of Prince Lionheart to share with New York’s families.

To learn more about Prince Lionheart, check out princelionheart.com.