Most parents would say that their number one concern is the safety of their children. And Safe Traffic System, Inc. agrees. The company’s sole mission is to protect your precious babies while in a motor vehicle. The brand makes state-of-the-art vests and booster seats that meet federal safety standards to keep your child safe while on the road.
What’s more, Safe Traffic System, Inc. will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Safe Traffic System team, Vera Fullaway, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Safe Traffic System, how would you describe the company’s mission and core offerings?
Safe Traffic System, Inc. was founded with the sole purpose of protecting kids, from toddlers to teens, in motor vehicles with a safe, legal innovative type of restraint system that is known as the RideSafer Travel Vest.
Our mission is to provide convenient-to-use, comfortable, portable, and lightweight child restraint systems for passenger vehicles. Our RideSafer Travel vests have become a very popular alternative to booster seats. We are not anti-booster seat; we do manufacture our own Delighter Booster, which is currently one of the lightest full size backless boosters. We simply offer an alternative: a vest for children to ride safely and more comfortably.
When our company was developing a strategy and focus in 2000, we looked at many studies such as the NASS (National Automotive Sampling System). It reported that among the 6,300,000 children involved in car accidents from 1999 to 2008, approximately 50% of them used either adult lap and shoulder belts only, or no restraint system at all. In the rear seats, most passenger vehicles had lap only seatbelts, which compounded the problem for children since booster seats can ONLY be used with lap and shoulder belts.
Currently, even though cars have lap and shoulder belts in the rear seats, we are finding that most children do not ride in booster seats as long as they need to because children equate booster seats to “baby seats” when they reach early elementary school age. The RideSafer Travel vests offer a much more “grown up” system for them, and at the same time offer better protection for them than the adult seat belt alone. We are also seeing that cars are getting smaller, conventional car seats for children are getting larger and heavier, and it has become very challenging to place three children in the rear seat of many vehicles. Our Ridesafer Travel Vests solve that problem easily.
Tell us about the company’s background. When did Safe Traffic System start and how has it evolved since then?
Founded in 2000, our first patented product included a vehicle seat that had the ability to face the rear of the vehicle in the front seat for the ultimate protection of all children. As mentioned above, we soon found that the incorrectly restrained child problem to be much more extensive than our vehicle seat could potentially solve so we decided to shift our focus to the booster-age child.
To celebrate our 16th birthday, we launched the Generation 4 (Gen4) RideSafer Travel Vests. The Gen4 vest is our latest design that offers more comfort and better protection than ever.
What are the most popular and newest products from Safe Traffic System?
We only manufacture the RideSafer Travel Vests and Delighter Booster Seats.
What sets Safe Traffic System apart from other car safety companies?
All child restraint systems that meet Federal Motor Vehicle Safety Standard 213 performance requirements protect children. The RideSafer platform of child restraints is lighter in weight, easier to transport and move from car-to-car, and is “safety a child can wear.” There are no comparable, legal products in the world that meet all of the safety standards for which we hold certification. Our global certifications are FMVSS 213 in the U.S.A., ECE R-44.04 in Europe, China Compulsory Certification (CCC), and Korea Compulsory Certification (KCL).
What can parents expect to see from Safe Traffic System at the New York Baby Show?
We are very excited to announce the launch and availability of the RideSafer Delight Vests, our 4th generation of improvement in design and safety components; and the Delighter Booster Seat—the lightest full size booster on the market!
To learn more about Safe Traffic System, visit safetrafficsystem.com.