For parents who plan to drive their newborns to doctor appointments, grandma’s house, or parent and me classes, a car seat is absolutely necessary. However, that does not mean that you have to sacrifice safety and comfort for style. Drawing upon its deep automotive roots, Clek has designed a car seat similar to a vehicle seat that is safe and stylish.
What’s more, Clek will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Clek team, Julie McCuen, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with the culture of Clek, how would you describe the company’s mission and core offerings?
At Clek we are all about the ride. All kinds of rides, including the one through life. When we first started out on this journey we had a clear direction: Forward, but with different thinking because how you get there matters. Our thinking is design thinking—not only products, but also experiences. Parenting comes with compromises. We get that. But we don’t believe you need to compromise when it comes to child passenger safety. Comfort, safety, convenience, and style can co-exist without sacrifice. Easy task? Nope. An important one? Absolutely.
What’s the background of Clek? When did it start? How has Clek evolved over time?
Chris Lumley, the founder and president of Clek, was part of a group at Magna International, one of the world’s largest automotive suppliers. Chris became aware of an early-stage project that Magna’s seating group was collaborating on with a national research initiative that was funded by the government to booster seat safety, and over the course of 2006, Chris championed the commercialization of this project … and Clek was born.
Clek’s automotive background resulted in a very different approach to child safety seat design. Using automotive best practices, Clek builds child seats to look, feel, and function like real vehicle seats while keeping safety and style top of mind.
After launching four booster seats (Oto (no longer available), Olli, Ozzi + Oobr), Chris was given the opportunity to purchase the entity that he had championed for the past 4 years. So in early 2010 he and his wife, Jennifer Lumley, made the move and took over Clek. Based in Toronto, Canada, Clek has since grown its product line to include two convertible seats, Foonf (2012) and Fllo (2014), and has built a growing and successful team that works hard to keep things moving forward. Clek is currently sold in 13+ countries outside of North America and is continuing to grow.
What are the most popular and/or newest products from Clek?
The Foonf and Fllo are currently our best sellers, but that in no way means that Oobr and Olli themselves aren’t loved by many! Truth be told, we have an amazing lineup of products that span across each stage in car seats.
What sets Clek apart from other car seat companies?
Clek keeps the environment at the forefront of the decisions we make daily. We believe that as producers we should be responsible for everything we make and put into this world. It starts with our design process to the selection of the materials we use. Clek has formed strategic partnerships in both Canada and the United States to manage the disassembly and recycling, or reintroduction of the plastic, metal, foam and fabric components into other products. Customers can arrange to have their seats shipped back to us once they no longer have a need for their seat.
What can parents expect to see from Clek at the New York Baby Show?
Parents will have the opportunity to get hands-on with all of Clek’s 2017 line up, as well as chat with an on staff Child Passenger Safety Technician about Clek seats and car seat safety questions in general. We can’t wait to meet everyone during the event!
To learn more about Clek, check out clekinc.com.