Rumina Nursingwear is a company dedicated to discreet, comfortable, innovative nursing wear. Designed to facilitate pumping at the office or anywhere that requires efficiency and maximum modesty, Rumina Nursingwear has what many busy, professional or stay-at-home moms want and need: pump-friendly apparel, mainly focusing on nursing bras and tank tops that epitomize innovation, comfort, and convenience.
Rumina Nursingwear will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about Rumina Nursingwear, we spoke with Amanda Hall, the sales and marketing director of Rumina Nursingwear.
For someone unfamiliar with Rumina Nursingwear, how would you describe the company’s mission and core offerings?
Rumina Nursingwear is a hands-free pumping and nursing apparel company designing bras and tank tops to help support moms throughout their breastfeeding journey. All of Rumina’s products offer moms the ability to wear all day, hands-free pump, nurse, or pump and nurse at the same time. Rumina is completely different from every other pumping product on the market, in the fact that we don’t have any holes directly over the nipples. Moms can wear all of Rumina’s products confidently all day because Rumina uses it’s unique patented design to hold the breast pumps securely in place.
Tell us about the company’s background. When did it start and how has it evolved since then?
Rumina was inspired by a mom’s struggle to find a pumping product that would fit her body and needs. In 2008 Dawn Alva, Founder and CEO was a first-time mom, wanting to breastfeed but had difficulty keeping her breastfeeding relationship going when she had to go back to work full-time. There wasn’t any pumping apparel on the market that fit her body, her needs and had the ability to wear all day. So she put pen to paper and started to sketch out Rumina’s first design, the Pump&Nurse Tank. Launching on the market in 2011 Rumina’s Classic Coverage Pump&Nurse Tank was the foundation for all Rumina’s pumping products, in that it was meant to help make pumping and nursing Simple, Comfortable, and Convenient for all moms.
What are the most popular and newest products from Rumina Nursingwear?
Rumina’s most popular product is the Relaxed Pump&Nurse Bra. The Relaxed Bra is made with a soft jersey knit cotton that moms can comfortably wear in their 3rd trimester, into the birthing room, and transitions with them beautifully into motherhood. With a pull-down nursing style, the Relaxed Pump&Nurse Bra gives full skin-to-skin contact while nursing but also has Rumina’s ‘no-hole’ pumping design. Rumina’s newest product, that has been a huge sensation with moms since releasing in March of this year, is the Seamless Pump&Nurse Bra. The Seamless Bra has the look, feel, and comfort moms expect in a seamless bra but also offers extra features like removable soft pad insert for complete coverage and contouring, one-handed drop-down nursing cups for full skin-to-skin nursing, and hands-free pumping that gives superior comfort and support.
What sets Rumina Nursingwear apart in the nursing marketplace?
The main difference that sets Rumina apart from every other pumping garment on the market is our ‘no-hole’ design. Every other pumping garment on the market has a hole directly over the nipple which means trouble: a mom could show through the opening, there’s a seam rubbing on a sensitive part of the breast and a mom has to possibly move her breast around to line up with the hole. Rumina’s patented pumping designs, allows moms to position the flange to her unique body and nipple location for the best fit possible and no-holes means she can wear it all day, confidently. Rumina offers 5 different styles of bras and 2 different styles of tanks to give moms options to find the perfect bra for her breastfeeding journey.
What can parents expect from Rumina Nursingwear at the New York Baby Show?
Rumina will be highlighting the Relaxed Pump&Nurse Bra, Seamless Pump&Nurse Bra and a Pump&Nurse Tank at the New York Baby Show. Moms that stop by can expect to hear and see what makes Rumina products different as well as feel the quality of the garments, and get one-on-one advice to make sure she gets the right product and fit for her breastfeeding needs. Rumina will also be offering an exclusive New York Baby Show discount for all moms attending the event! So be sure to stop by and see why Rumina will be the next bra you fall in LOVE with and want to wear throughout your entire breastfeeding experience!
To learn more about Rumina Nursingwear, check out ruminaformoms.com.