Savor was inspired by the joy of childhood’s small moments, as well as its big milestones. Created by two moms with a passion for design, the company offers keepsake storage solutions that are practical, beautiful, and that have a “bespoke” quality to them. What’s more, they will be at the New York Baby Show on May 14 and 15, at Pier 92 in NYC.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about Savor, we caught up with their founder and co-CEO Jennifer McAllister-Nevins!
For someone unfamiliar with Savor, how would you describe the brand and its core offerings?
At Savor, we help people celebrate and preserve every day family memories. Our keepsake organizational system, The Library, makes it easy to store and enjoy our most important mementos. Our labels, drawers, and files take the chore out of organizing these treasures by guiding parents in what to save and how to save it. The modern, stylish boxes resemble coffee table books, so you keep them accessible, for easy filing and engagement. It’s the difference between the photos that live in a huge mass on your hard drive and the photo book on your coffee table that gets picked up and perused every time someone comes over.
Tell us about Savor’s background—how did it get started and how has it grown?
We are two moms, friends since our kids were in preschool, and we share a passion for design and efficiency. We were talking one day about how in this digital world, those physical totems from childhood we keep have a special meaning: The smell of that shirt my son insisted on wearing day after day after day, which I hated then, now brings me right back to that moment in his childhood that would otherwise be gone. But we also talked about how there was no good system for organizing these things. I had a big plastic tub; Karla had an overstuffed notebook. But we were both worried we were starting to lose things, or that the things we had weren’t being properly protected.
In that first conversation we had the basic idea of a curated box with labels for organizing family treasures. We were very close to launching at one point, but then we had a focus group of women who told us they wanted a box that felt more special, more bespoke, so we went back to the drawing board. We spoke to archivists, organizers, designers, parents, grandparents, and others about what they would want in such a box. The Library is the result of this process. We’ve had our first container of boxes shipped in mid-April. We’re already in more than 15 stores. We premiered on thegrommet.com and within the first four hours, they had issued a rush re-order.
What do consumers love about Savor and what should parents know about it?
The idea that something can be both beautiful and easy motivates our company, and it’s what has made people really respond to us. Consumers love the fact that their memories have the box they deserve. It’s a real presentation piece that they feel proud to pass down to the next generation. They are excited to have something pretty enough to keep out, so they can look through it with their kids. They also love that we make it simple. No one wants to spend the one free hour you might have when you’re sleepless with a newborn with an arts-and-crafts project called a baby book. But everyone has special things from their children they want to save. Our labeling system means parents come home from the school conference, and instead of having all the class pictures and school reports sit on the counter and then be thrown into a bin at the top of the closet, they simply pull out their Library, peel off a label, drop the item in, and go.
More than anything, people seem to comment on the thoughtfulness and attention to detail of our product. We spent over two years developing it, and that seems to have come through. They see it in the fact that you can instantly identify whose box is whose by adding pictures or included acetate initials on the spine, the little envelopes with labels for the first tooth or first lock of hair, the satisfying magnetic closure, the stoppers that keep the drawers in place, the acid free paper to protect your mementos, and the included birthday survey so people appreciate how much thought went into everything. It’s the details!
What makes Savor unique and different from other similar brands?
There really was no product on the market that helped parents curate these important physical mementos—that’s what makes people so excited about what we are doing! To the extent that there are memory boxes, ours is really the only one for items beyond the first year. We’ve also brought keepsake storage into the modern age, with custom-dyed book cloth in a modern color palette of ocean, slate, and plum.
What can parents except to see from Savor at the New York Baby Show and in the future in general?
At the show we will be debuting our new product line The Library, both the Baby Years (for ages 0-4) and School Years Editions (for ages 4+). They retail for $80 and $70 respectively.
Each edition includes:
- Handcrafted, book cloth case
- 50+ illustrated pre-categorized labels
- Nine individual drawers hold objects from blankie to baby shoes (School Years has additional eight vertical files)
- Eight vertical files hold important documents and photos
- Acid-free lining
- Acetate Initials for personalization
- Two envelopes for small keepsakes
- Birthday Survey to document yearly highlights
In the future, consumers can expect to see us expand to other important life events—from an adult work and whimsy, to wedding, to a bar mitzvah, to family history, we hope our consumers will grow up with us!
To learn more about Savor, visit savor.us!