Say Goodbye To Bras and Hello To Ta-Ta Towels!

logo tata towel

Ta-Ta Towels are taking the internet, pregnancy, and new mom universe by storm! These comfy, ultra-soft, breathable garments make it so much easier for women to transition from pregnancy to postpartum with easy access for breastfeeding, leak absorption, and of course comfort for achy breasts. And luckily, Ta-Ta Towels will be at the 2018 New York Baby Show on May 19 and 20 at Pier 94.

Tickets to the New York Baby Show are $30 per family; $20 per individual. Children are free.


We spoke with a Ta-Ta Towels team member about what to expect at this year’s Baby Show!

What should expectant and new parents know about your brand?
The Ta-Ta Towel’s halter-style design pairs functional terrycloth with an ultra-soft breathable liner. It has won the hearts of pregnant women and nursing moms, thanks to its simple, practical, and unbelievably comfortable design. The transition of pregnancy to postpartum brings changes to your breasts when it comes to size, overall comfort, and let’s face it: purpose. The Ta-Ta Towel grows with you throughout the entire journey. After your baby is born, the Ta-Ta Towel eliminates the need for constricting nursing bras and functions as a garment that provides easy access breastfeeding, leak absorption, and most importantly, comfort for your achy breasts.

What’s new in (in the past year) with your brand?
In August 2017, Ta-Ta Towels went viral, which resulted in a lot of changes for the company. We quickly scaled the production of me sewing in my living room, to a manufacturer–all within a few days. I’m proud to say my product is still made in the USA, in good conditions, by hardworking and deserving women.  The Ta-Ta Towels went from made-to-order with a wait of four-six weeks, to an on-demand, available immediately operation. Customer towels are shipping out within 24 hours.  Perhaps the most exciting news, at least for Ta-Ta Towel fans, is that this year, we’re launching our MaterniTowel collection. Though the online launch date is yet to be determined, the New York Baby Show in May will be the first public appearance for the new collection.

What is your most popular product right now?
It really makes me proud to say that the Ta-Ta Towel itself is the popular product. There is not a trend in pattern or solid color that is doing any better than another. There’s a Ta-Ta Towel for everyone’s taste!

Why should Baby Show attendees stop by your booth at the New York Baby Show in 2018?
We’re anticipating that the launch of our MaterniTowels will be the draw. Those who come by the booth will be among the first (super fortunate!) women to get their hands on (and breasts in) our maternity collection. We’ll also have a lot of deals and fun giveaways for anyone who purchases any Ta-Ta Towel garment.

Are you offering any special contests or discounts at the New York Baby Show in 2018?
We will have fun tote bags to give away to anyone who purchases three or more towels and we will be doing a raffle to a free giveaway and some discounts will be given!

To learn more, visit