It goes without saying that moms and dads want the best for their baby, and that nutrition reigns supreme in this endeavor. Smushed Organics recognizes this fact and has built their company around providing healthy, nutritious and tasty food for babies.
What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We spoke Smushed Organics Co-founder Ron Vinluan, to learn more about the brand and what new parents can expect at the New York Baby Show.
For someone unfamiliar with Smushed Organics, how would you describe the company’s mission and core offerings?
Smushed Organics’ mission is to help parents start their children on a path towards a healthy lifestyle by providing delicious baby food made from fresh, organic ingredients, and creating unique flavor profiles that expand each baby’s palate.
Customers can currently subscribe to one of two packages (Classic or Little Explorer), and can select either a ‘Smooth’ or ‘Textured’ consistency. Each package is sold in a regular (Six 4oz jars) or large (Twelve 4oz jars) size. We deliver primarily to Manhattan, Brooklyn, Hoboken, and Jersey City, but have started delivering some orders to areas in western NJ as well.
Tell us about the company’s background. When did it start and how has it evolved since then?
My wife, Leigh and I got married in the Fall of October 2015. We went on our honeymoon shortly thereafter and spent a good amount of time with family during the holidays. During that time we talked quite a bit about what’s next for us, in particular about family. We’re both from close, tight-knit families and we wanted to have a family and children of our own in the near future. We’re also very health conscious and are firm believers in eating clean and healthy. We knew that when the time came, we would be practicing and instilling those same beliefs with our own kids. But when we did some research regarding fresh organic baby food made locally, we found that there weren’t many options on the market available for what we had in mind. So we thought, “Why not us?” We incorporated our company in Feb 2016 and conducted a preliminary test with parents and kids in our area. We made simple, but unique purees made from fresh organic fruits & vegetables, and it was a hit! We decided then that we would go full force to pursue our new company. We both love to cook, so for us, being in the kitchen and creating different flavor profiles from healthy ingredients is quite fun.
Since establishing the company in early 2016, it has taken us some time to get the business set up. From finding the right commercial kitchen to weeks and weeks of recipe testing, to building our website, we’ve worked hard to get this business started. We have been very blessed to have an incredible support group of family and friends who have helped us in so many different ways and continue to help us today. We just started taking orders in early February of this year and the feedback we’ve received from our customers has been great! Excited moms & dads and happy babies.. it couldn’t make us happier. We’re now seeing our customers referring us to their parent circles as well.
We’ve only been available on the market for a few weeks, so the continued feedback we receive from parents and their babies will help drive how we evolve from our current offerings and service. However, we are in the process of finalizing our squeeze pouches to make the food more portable for parents to take our fresh purees while traveling. The pouches are also a great healthy snack option for toddlers and older kids, especially for those who have difficulty eating their vegetables at dinnertime.
What are the most popular and newest products/services from Smushed Organics?
Our most popular package is our Little Explorer Pack – we prepare three unique organic purees fresh every week based on seasonality and availability. Here are a few examples of some upcoming flavor profiles in the Spring:
- Pears, Beets & Ginger
- Apples, Carrots & Cinnamon
- Sweet Potatoes & Fresh Coconut Milk
- Roasted Bananas & Blueberries
- Broccoli, Asparagus, Pears & Tarragon
Textured versions of our purees typically incorporate organic grains such as rolled oats or short grain brown rice, as well as quinoa, so the flavor profiles listed above would have a corresponding textured version like, “Pears, Beets, Ginger & Rolled Oats”.
We also have a Recycle/Reuse program available, which many of our customers take advantage of. Our customers just need to return the jars and packaging from their previous order to us, and they will receive a small ‘thank you’ refund for that order. For every regular order of six jars returned, we provide a refund of $7, and for every large order of twelve jars, we provide a refund of $10 – every week.
We’ve received great feedback on our Recycle/Reuse program. We know that sometimes life takes over and parents may not be able to return the packaging every week, but we want to do our part to help care for our planet, so we make that program available and encourage our customers to participate as they are able.
What sets Smushed Organics apart in the baby food marketplace?
Our baby food purees are made fresh every week and delivered to parents’ homes. They don’t have additives or preservatives and are not heated at extremely high temperatures like many foods off-the-shelf that can stay on the shelf for months at a time. Just try our purees and we’re confident you can easily taste the difference! We take the best organic ingredients, lightly steam/roast them, and make fresh purees just like you would at home. We also make unique flavor combinations like ‘Apples & Baby Bok Choy’ or ‘Mangos, Pears, Kale & Ginger’ so your baby isn’t eating just straight sweet potatoes or peas all the time. Our purees are as fresh as you can get, outside of making the purees at home, yourself! We help parents with saving time and exposing their babies to a large variety of flavor profiles, expanding their palates and fostering them to become more adventurous eaters.
What can parents expect from Smushed Organics at the New York Baby Show?
Lots of fresh delicious baby food! We will have some of our favorite flavors ready to taste test, so get your spoons ready! We’ll also be there to share our story and educate parents on our service & upcoming puree flavors for the Spring/Summer, as well as answer any questions parents might have. We’ll have an easy sign up option for those interested in the service — all sign ups during the Baby Show will receive an extra special discount off of their first week of delivery.
To learn more about Smushed Organics , check out smushedorganics.com.