According to the Mayo Clinic, Omega-3s have been proven to reduce instances of coronary heart disease, high blood pressure, and rheumatoid arthritis. Fish oils are a wonderful source of Omega-3s, and Nordic Naturals’ fish oil game is on point!
What’s more, Nordic Naturals will be exhibiting at the New York Baby Show coming up on May 14 and 15 at Pier 92!
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
We caught up with the Nordic Naturals team to learn more about what’s new with them and what parents can expect from them at the New York Baby Show!
For someone unfamiliar with the culture of Nordic Naturals how would you describe the company’s mission and core offerings?
Since 1995, Nordic Naturals has been committed to bringing forward a new definition of fish oil as it relates to purity, freshness, taste, and dosage. We’ve made it our goal to produce the highest quality omega-3s on the planet. Our corporate values fuel our passion for conducting business honestly and authentically, demonstrating integrity in all that we do. So, we don’t just say we produce superior omega-3s—we prove it.
What’s the background of the company? When did it start? How has it evolved over time?
In 1982, Joar Opheim arrived in North America from Norway. Young, athletic, and ambitious, he came to California to complete his MBA. Like his ancestors, he relied on omega-rich cod liver oil for his health, and to manage his old gymnastic injuries—handfuls of soft gels daily. He was surprised when he couldn’t find any quality omega-3s locally, or anywhere else in the U.S, for that matter. In Norway, everyone takes fish oil to stay healthy. He soon set out on a mission: To make America—and the world—a healthier place. He was a bit obsessive about it. He wanted others to taste what he tasted when he took fresh cod liver oil. His American friends thought he was nuts. For them, fish oil was disgusting. They’d only experienced rancid oils. He knew that anything you take every day has to taste good, be pure, and be free of toxins. And it has to work. He knew that the power of omega-3s, made accessible to all, could change lives.
In 1995 Nordic Naturals was born, and Joar introduced odor-free, taste-free fish oil to America. The purest around. By 2003, Nordic Naturals became the #1 selling fish oil in the United States. Since then, it has demonstrated solid, steady growth, and innovation.
Nordic Naturals is celebrating over 20 years of revolutionizing omega-3s—pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Based in Watsonville, CA, the company also offers complementary nutrients essential to health. Their portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned, Nordic Naturals works passionately to see generations of healthier, happier people around the world.
What are the most popular and/or newest products from Nordic Naturals?
What is special about Nordic Naturals is that we make something for everyone! We have new products and all-time favorites. We are very excited about our suite of products for new moms: the Prenatal DHA, Postnatal Omega-3, Baby’s DHA, and Baby’s DHA Vegetarian.
Hot off the manufacturing line this month – three new products:
Omega Curcumin—Concentrated omega-3s plus potent antioxidants—optimized curcumin, L-glutathione, and N-acetylcysteine (NAC)—deliver a powerful solution to combat cellular stress.
Probiotic Gummies KIDS—Comprehensive probiotic formula with 1.5 billion live cultures and prebiotic fiber for ages two years and older in yummy merry berry punch flavor.
Vitamin D3 Gummies KIDS—A safe, easy, and fun way to provide children four years and older with the vitamin D3 they need in delicious wild watermelon splash flavor.
What sets Nordic Naturals apart from other vitamin/omega-3 companies?
In a nutshell: Nordic Naturals is vertically integrated. We manage every step of the process—from boat to bottle. Our process includes:
- Sustainable sourcing of 100% wild-caught fish—sardines, anchovies, & Arctic cod
- Manufacturing at our green, state-of-the-art plant in Arctic Norway
- Bottling and encapsulation at our plant in San Diego
- Shipping from our LEED gold certified, eco-headquarters in northern California
At Nordic Naturals, omega-3 fish oils are not an extension of our line, they are our core competency, and have been since 1995. What this primary focus on omega-3s means to you is safer, more effective and better-tasting fish oil.
What can parents expect to see from Nordic Naturals at the New York Baby Show?
When parents buy a dietary supplement, they need to know that they are giving their babies (and older siblings) the best, the purest, the safest and most effective supplements available. At the show, parents will be able to learn about:
- Nordic Naturals unique commitment to deliver products that surpass all existing quality standards
- Products for new moms and babies: Prenatal DHA, Postnatal Omega-3, Baby’s DHA, Baby’s DHA Vegetarian, and Baby’s Vitamin D3
- Why most people, especially pregnant moms, are deficient in this essential nutrient—omega-3s— which the body does not produce on its own.
- Products for the whole family (even pets!)
To learn more, check out nordicnaturals.com!