Stork and Cradle Empowers Birthing Mothers

Tamara H Stork Cradle

No two pregnancies or labors are alike so moms and dads should be able to make informed decisions depending on the circumstances, not just some outdated birthing routine. Having a healthy, happy, and memorable birthing experience occurs when parents are knowledgeable and free to make choices as they see fit. Stork and Cradle works to educate and support moms through the birthing process so they (and their baby) can experience the best possible outcome.

What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with Tamara Hawkins, Director of Stork and Cradle, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with Stork & Cradle, how would you describe the company’s mission and core offerings?

Stork and Cradle’s mission is to empower birthing mothers. At Stork and Cradle, we believe passionately that every new parent deserves to know the unblemished truth about pregnancy, birth and breastfeeding and also to hear it with kindness and compassion. We don’t bombard parents with information; we take them through everything, step by step. Yes, that means some classes are long yet thorough. We help parents develop realistic, workable expectations, and make informed decisions based on benefits vs. risks, rather than tell them what they should do. We trust parents will make the best decisions in the moment.

Tell us about the company’s background. When did it start and how has it evolved since then?

Stork and Cradle was developed out of frustration with teaching childbirth classes at hospitals and birthing centers. I found myself flipping between two entirely different teaching agendas, and each one made couples feel their way was the right way and the other way was wrong or dangerous when, in fact, they were both perfectly workable methods! I saw so many families leave their respective classes feeling well prepared yet suddenly conflicted with the choices offered during birth.

Stork and Cradle classes evolved to include care practices to foster a normal and safe birthing experience (birthing with or without an epidural), techniques to discuss care options with doctors and midwives that eliminated defensiveness, and relaxation/mediation gems to reduce doubt, fear and anxiety leading to a solution focused mindset.

What are the most popular and newest services from Stork & Cradle?

Our one-day Lamaze childbirth class and Heart Savers CPR class are the most popular. As instructors, we want to offer so much more that can be discussed in an 8 hour Lamaze course therefore we have added online class prep and continuous education after the class ends.

What sets Stork & Cradle apart in the marketplace?

The main thing that sets Stork and Cradle apart is our focus. We don’t just focus on a mother having a “natural” birth. Pregnancy is an epic life-changing event in a woman’s life. We want her to be uplifted and confident in this journey. Our classes foster a shift in self awareness and power to help families feel joy and abundance after the birth and during parenting, no matter how the baby is born or fed.

Stork and Cradle partners with New York Presbyterian- CHONY hospital to offer childbirth classes at their upper Manhattan location and Oscar Insurance that covers most of our prenatal classes.

Stork and Cradle also accepts insurance from Oxford Freedom, United, Empire BC/BS, The NYS Empire Plan, Cigna, Emblem/HIP, and Aetna for our Lactation Consultations and prenatal breastfeeding classes.

What can parents expect from Stork & Cradle at the New York Baby Show?

Tamara Hawkins, IBCLC will be present both days and available for questions about birth and breastfeeding. Tamara will join a panel on Saturday morning to discuss transitioning to life with a new baby and will also discuss breastfeeding on Sunday. There will be contests for free and discounted classes, E-book giveaways and best of all Stork and Cradle will have a booth to capture beautiful families and bellies as our thank you for the community support. The sign-up form will be pinned on our Facebook and Instagram pages.

To learn more about Stork and Cradle, check out