Support In A Box: The Pretty & Practical Mama’s Products Are Practical & Pretty

the pretty & practical mama box

For some new moms, the transition to motherhood can be a bit challenging. Thankfully, The Pretty & Practical Mama is here to let new mommies know that they are not alone. Founded by a mom with two little guys, The Pretty & Practical Mama offers products and services that support moms on their motherhood journey while helping them maintain their femininity and individuality. That means products that will help make your life a little easier as a new mom, and ones you can use to pamper yourself.

What’s more, The Pretty And Practical Mama will be at the upcoming New York Baby Show on May 20 and 21, at Pier 94.

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with the founder and owner of The Pretty And Practical Mama team, Sarah Campbell, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with The Pretty And Practical Mama, how would you describe the company’s mission and core offerings?

Our mission is to offer mothers products of all kinds, physical or not, to help support their motherhood journey, as well as to help them maintain their individuality and femininity. Developed by a mom for moms, the products are all tested and Mom approved. A lot of research went into finding only the best products and support methods for moms.

Our initial offering, available for purchase this spring is, The Mooh La La! Mama Support Box Membership, which is designed specifically for the new and breast-feeding mom during her first three months of motherhood. There are three aspects of the Mooh La La! Mama Membership: three different support boxes will be sent to moms at predetermined times; an exclusive, private VIP community for these moms will be available through Facebook and a membership site; and an excellent discount program for select helpful services. The boxes will each include about 8 to 12 items, half of which are meant to support the mom practically with her motherhood journey, and the other half to help her treat herself with fun products like cosmetics or healthy snacks.  The boxes are set to arrive five weeks before her due date, on her due date, and 12 weeks after her due date.

The VIP support group is a private group for just our moms, and it is meant to offer moms a supportive network so they will not feel isolated during this period of transition in their life, and it also provides a way for moms to stay motivated during their breast-feeding journey. It will be fun. There will be challenges and contests, informative articles with daily tips and tricks, and educational with bi-monthly speakers discussing relatable topics for new moms. Speakers will talk for about 20 minutes during their session, and the session will then open for questions and discussion. Additionally, the sessions will be recorded and posted in the group. Speakers are scheduled on topics like postpartum depression, meditation, financial planning, entrepreneurship, meal planning, and more. Lastly, there will be a special resources section, offering a list of products & services that a new mom could be interested in, and discount options will be offered! At the show, we will also be promoting our second product that will launch in the fall: The Fabulous First Year. More to come on this at the show!

Tell us about The Pretty And Practical Mama. When did it start and how has it evolved since then?

I’m a mom of two boys, and recently launched the company in 2017. Before having children, I was a restaurant business operator, and after having children, I served as a fitness coach for new moms. As a new mom myself, this was a niche that I knew a lot about. I had been searching for another way to help serve my mom clients, as I found that helping to inspire and support new moms was something that I felt very passionately about.

After one of my close friends gave birth to twins, I found myself often recommending her products, support groups, and good places to find discounts. So, I was inspired to start a business where I could do this for lots of moms! I had found that during my own journey that one of the most difficult challenges new moms face is trying to take care of themselves, as well as staying positive when you are sleep deprived and full of crazy hormones! I appreciated being able to connect with moms who said, “me too” so you knew that you were not alone. I also found it extremely useful to talk to other moms about the products they were using that made life so much easier. So, I created my initial box and The Mooh La La! Mama Support Membership to serve my new mama friends!

What are the most popular and newest products from The Pretty And Practical Mama?

The Mooh La La! Mama Box is my flagship product, and it has garnered a lot of interest from the expecting and new mom community as it is truly the only product of its kind! Moms can either register for this product online or purchase it for themselves. There is also buzz brewing about the next product in my line, based on the same premise, but for moms during their first year. This new product will be available nine months after a mom’s first box or to any mama during the first year of motherhood!

What sets The Pretty And Practical Mama apart in the marketplace?

The Pretty & Practical Mama Boxes are a new idea in mom world, as the box memberships are not just subscription boxes, rebate clubs, or support groups! I have rolled all of these things into one product so that I can serve moms to the best of my ability! The Pretty & Practical Mama was developed to serve the mom community, to offer three different types of products and services to help moms feel good about themselves and, thus, be a better mom while retaining their individuality. Moms sometimes forget, as they are usually totally sleep deprived, that they are a person, too, not just a mom. The Pretty & Practical Mama wants to help them remember that they matter, too.

What can parents expect from The Pretty And Practical Mama at the New York Baby Show?

The Pretty & Practical Mama is here in New York full of enthusiasm! We are so excited to be at one of the largest baby shows in the country, exhibiting our product proudly for the first time. We are excited to connect with moms, meet our future customers, and talk with you about how we can help serve moms. We will also be taking product registrations at the booth, taking information for those interested in the next box club, and answering any questions for other customers and vendors.  And we will have a Spanish speaking representative at the event.

To learn more about The Pretty And Practical Mama, check out