The Tot Squad Will Rescue Your Baby Gear From Messes And More

Tot Squad

Baby gear can get dirty in the blink of an eye. Who has the time to clean up those hard-to-reach messes in your stroller and car seat? Never fear! The Tot Squad provides baby gear services such as cleanings and repairs at its Midtown East location or at your residence.

The Tot Squad will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about The Tot Squad, we spoke with Jennifer Beall Saxton, the company’s founder and CEO.

For someone unfamiliar with The Tot Squad, how would you describe the company’s mission and core offerings?

Tot Squad provides expert baby gear services for convenience and peace of mind.  We offer four baby gear cleaning packages that feature eco-friendly cleaning products from Honest Co., as well as stroller repairs.  You can drop off your stroller or car seat at our Midtown East location or request a house call for courier service.  Our goal is to become the “Geek Squad” of the baby industry!

Tell us about the company’s background. When did it start and how has it evolved since then?

Even though I’m not a mom, I came up with the idea for Tot Squad while in business school at the Kellogg School of Management at Northwestern University. I was looking for solutions that would help busy parents manage work/life balance. Classmates initially laughed at my “cute baby idea,” but my business plan went on to win the Kellogg Cup Business Plan competition, which validated my instincts and helped open doors in the real world.

Tot Squad now operates in Los Angeles, San Diego, New York and Washington DC (a franchise unit). We are scaling the business through franchising and growing through B2B partnerships with rideshare companies, car rental agencies, and online retailers. We are close to completing a $1.5M fundraising round and I was just named a Fellow in the Tory Burch Fellows Program.

What are the most popular and/or newest services from The Tot Squad?

Our most popular service is the Lotta Love cleaning package.  It’s transformative – we take your grimy, gritty strollers and car seats and they emerge sparkling clean and smelling fresh!  Many parents don’t realize that we also offer stroller repairs – flat tires, wheel alignment, broken brakes – those are all things our team is expertly trained to fix.  We are an Authorized Service Provider for many of the most popular stroller manufacturers around.

What sets The Tot Squad apart in the cleaning marketplace?

With locations opening around the country, we have served over 20,000 happy customers and provide not just cleaning and repair expertise, but also (in our other locations outside of Manhattan) car seat installations from our team of certified Child Passenger Safety Technicians. 

What can parents expect from The Tot Squad at the New York Baby Show?

At the New York Baby Show, we will be offering the first 100 customers FREE stroller cleanings (retail value $39.99) and information about our other services. 

To learn more about The Tot Squad, check out