TTPM is an unparalleled resource for online reviews of toys, baby products, and more. Offering parents impartial reviews and actual video reviews and product demos, TTPM is a must for new and expectant parents as they embark on shopping for all the essential products that come along with a baby. What’s more: TTPM will be at the New York Baby Show on May 14 and 15, on Pier 92.
The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more, we caught up with TTPM’s content director, Chris Byrne.
For someone unfamiliar with TTPM, how would you describe the service and its core offerings?
TTPM is a consumer-oriented web site that facilitates researching the latest toy, gear and product introductions. Our team of reviewers puts products through their paces and then shares what we find—and our professional perspective—in complete and in-depth video reviews. TTPM makes it easy to research products and then click through to find the lowest online prices and availability. In addition to our extensive listings in the baby categories, we also cover toys and pet products. All in all, we post about 4,000 new reviews every year, highlighting the most popular and in-demand products in all the categories we cover.
Tell us about the TTPM’s background—how did it get started and how has it grown?
TTPM was created by Jim Silver, Christopher Byrne, Bob Glaser, and Andy Krinner. These four industry veterans held various positions at toy and consumer products companies. In 2007, the website was launched to provide a resource for parents and shoppers looking to find out what the “real deal” was on the toys that kids were asking for. In 2010, TTPM added video to its reviews, and had just over a million views of its reviews. By 2015, the site had grown to encompass more categories, expanded its team of reviewers, and views of its reviews had grown to more than 150 million per year. The site also added an exclusive shopping tool that made it easy for consumers to click through and purchase products. Today, it is the one-stop for researching and purchasing toys, products and more for the entire family…including the youngest and the furriest family members.
What do consumers love about TTPM and what should parents know about it?
Consumers love our impartial reviews. They like knowing that our experts really put the products to the test and that we provide clear, unbiased reviews so shoppers can make informed purchasing decisions. We are dedicated to helping shoppers find just the right products for their families and be able to buy with confidence.
What makes TTPM unique and different from other similar services?
The TTPM expert team of reviewers is the best in the business. We go deeply into the products we review and give clear, unbiased insight into what parents are going to get. We are the only site to have such complete coverage and the only site that makes it so easy for consumers to find what they want and buy with just one click. Plus, we have lots of fun stuff to add to the experience—from daily and weekly giveaways, weekly shows and more special features. We like to think that there’s no other site that is such a complete resource for our visitors.
What can parents except to see from TTPM at the New York Baby Show and in the future in general?
We’re always looking for new reviewing talent, and visitors to the New York Baby Show will have the opportunity to audition for these paid positions. Show us your enthusiasm, natural expertise and unique point of view, and you might just join our team. We’ll also be unveiling results of our first-ever diaper challenge, where teams of parents put various brands of diapers to the test on their babies. Finally, you can count on us to keep expanding the products we cover and doubling down on our commitment to be the best resource for new and expectant families to find the products that they want for their lives.
To learn more, visit ttpm.com!