TWELVElittle offers stylish, lightweight, versatile baby bags that will take parents beyond the diaper years with great functionality and beautiful fabric choices and a variety of styles.The company has a new spring line of backpacks and lunch bags that school-age kids will love!
TWELVElittle will be at the New York Baby Show on May 20 and 21, at Pier 94.
The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!
Tickets to the New York Baby Show are $30 per family, and $20 per individual.
To learn more about TWELVElittle, we spoke with Julia Min, the company’s founder.
For someone unfamiliar with TWELVElittle, how would you describe the company’s mission and core offerings?
Our TWELVElittle baby bags are precisely made to assist every parent at the right moment, and capture every experience with ease and grace. Each bag is thoroughly designed with individual style, and engineered with every practicality. Made of high quality water resistant fabrics and genuine leather, it is the perfect bag to carry all baby essentials. What’s more, it is also the perfect accessory after it graduates from the baby bag stage.
Tell us about the company’s background. When did it start and how has it evolved since then?
When I was pregnant with my first child, I had a hard time finding the perfect diaper bag. Since I worked in the fashion industry for a long time, I was always on the hunt to find stylish bags. But this time, I needed to find a stylish “diaper” bag. So at 6 months pregnant, I started designing diaper bags that were both fashionable and functional – something I would personally be proud to carry around with a baby. Now 4 years after our launch, we have a variety of stylish and practical diaper bags for every family member, and we are about to launch a kid’s collection of backpacks and lunch bags.
What are the most popular and newest products from TWELVElittle?
Our backpack diaper bags are our bestsellers for both moms and dads, and it really shows that our customers appreciate functional products that also have style. We make sure our backpacks are extremely light-weight since they would be packed with baby essentials, and also put a lot of thought in the smallest details from pockets, to the shape of the straps. One of our consistent customer reviews is that our backpacks look good even when they are fully packed, and people do not know that they are actual diaper bags.
This Spring, we are also launching the 12LittleKids collection, which will consist of kid’s backpacks and lunch bags. We designed them with the same values of TWELVElittle – stylish and functional backpacks that are light-weight and comfortable.
What sets TWELVElittle apart in the baby marketplace?
At TWELVElittle, we design and create modern bags for moms and dads who need it all. We make sure each style is stylish and yet practical, and has all the right function at the right places. One of the best feed backs we constantly receive from our customers is that our bags are not only great diaper bags, but also great everyday bags after it graduates the diaper bag stage.
What can parents expect from TWELVElittle at the New York Baby Show?
At the NY Baby Show, we will be showcasing our bestselling classic diaper bags and the new Spring collection bags, including the 12LittleKids products. Parents will be able to see and try on all our bags, and learn about all the special features. We will also have a quick game and participants will have a chance to win some of our bags, and on the Show’s last day, we will probably do a sample sale!
To learn more about TWELVElittle, check out twelvelittle.com.