Brooklyn-Based Ubbi Updates The Diaper Pail For Today’s Parents

ubbi product pegboard

Ubbi is a Brooklyn-based company whose breakout product was its stainless steel diaper pail, still a strong seller, that debuted in 2011. Since then Ubbi has expanded its product line to include mold resistant bath toys, as well as innovative feeding products.

Ubbi will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


To learn more about Ubbi, we spoke with Lauren Wennell, the company’s marketing manager.

For someone unfamiliar with Ubbi, how would you describe the company’s mission and core offerings?

Our Brooklyn team is happy to create quality products that bring ease, convenience, and simplicity to your busy life. We started with our signature item, the steel diaper pail, in 2011. Since then, we have expanded our diapering line, and added to our product array with toilet training, feeding, and bath collections! From concept to final creation, our goal is to make a parents’ life easier: our steel diaper pail keeps your nursery odor-free, and our bath toys open and close to prevent mold – and are dishwasher safe! Under the Ubbi name, you will find unique, quality products that are easy to use, helping to simplify parents’ lives while keeping babies as happy and safe as can be.

Tell us about the company’s background. When did it start and how has it evolved since then?

Ubbi is a brand under Pearhead Inc, a Brooklyn-based company launched in 1999 by Tom Sakaguchi and Ken Berlin. In 2007, Tom became a father and couldn’t find a diaper pail that kept the smell locked in when closed. An engineer by trade, he started working with a team of industrial designers and engineers to create the first steep diaper pail that offered the convenience and value of using any standard trash bag or reusable cloth liner, a breakthrough in the diaper disposal market. Because a diaper pail was not a product well fitted for Pearhead, the Ubbi brand was created to launch the can of steel. Now a recognized brand worldwide, Ubbi has expanded into other popular categories, continuing to offer a wide range of products for today’s modern parents who are looking for innovative, stylish, and functional baby essentials.

What are the most popular and/or newest products from Ubbi?

We are making waves with our newly launched bath line! With our bath toys, your child will squeeze, switch, stack, splash, and smile with our bright and colorful bath essentials. Convenience and playfulness are top of mind with this new product line, as the handheld toys can simply be placed in the top-rack of the dishwasher after play, preventing any mold, and extending playtime with these colorful creatures! This year, we also launched mint, white clouds, and black triangles diaper pails!

What sets Ubbi apart in the maternity and baby marketplace?

At Ubbi, we offer innovative essentials with signature Ubbi style. Our diaper pail is a very industrial product, but we’ve added our own take on trends and style by offering the pail in 13 colors, and 5 patterns! We monitor the newest trends in the marketplace, and find a way to translate that creativity to our products.

What can parents expect from Ubbi at the New York Baby Show?

Stop by and see us at the New York Baby Show, as we’ll be selling our entire collection at 20% off with free shipping! We can’t wait to see you soon!

To learn more about Ubbi, check out