Yummy Mummy Helps Moms With All Things Breastfeeding

Yummy Mummy Store Interior

When new moms want help with breastfeeding, Yummy Mummy is there for all their needs. From nursing bras and designer apparel to pumps and postpartum necessities, Yummy Mummy is a one-stop destination for breastfeeding. Their New York City store and online breastfeeding emporium also offer double electric breast pumps and breast pump supplies as well as breastfeeding counseling and support.

What’s more, they will be at the New York Baby Show on May 20 and 21, at Pier 94.

The nation’s largest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

Tickets to the New York Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the Yummy Mummy team, to learn more about the brand and what new parents can expect at the New York Baby Show.

For someone unfamiliar with Yummy Mummy, how would you describe the company’s mission and core offerings?

Yummy Mummy is a store, call center, online resource center and community committed to All Things Breastfeeding. Our mission is to facilitate and enrich the breastfeeding experience by providing the information, personal attention, insurance and other products and services that mothers need to make breastfeeding enjoyable, rewarding and stress free. Yummy Mummy is a proud and dedicated partner to insurers nationwide to provide breast pumps to their insured and participate in the delivery of quality services under the Affordable Care Act.

Tell us about the company’s background. When did it start and how has it evolved since then?

Amanda Cole opened Yummy Mummy in 2009 after shopping for breastfeeding products for her daughter and thinking “there must be a better way.” She envisioned and then opened a one-stop-shop for all things breastfeeding that offers daily classes and support groups for expectant and new moms.

Yummy Mummy has grown over the past eight years and is now proud to be the largest Durable Medical Equipment Provider specializing in breast pumps. We continue to provide new and expectant moms with retail products, services and support just as we’ve always done.

What are the most popular and/or newest programs/products from Yummy Mummy?

Yummy Mummy continuously looks to improve and expand our products and services to better service and help new and expectant moms. We are always adding new apparel and bra options to make sure that mom looks and feels great during her pregnancy and time nursing. We also recently added a select line of hard-to-find baby products to make mom’s life a bit easier. And of course, we work tirelessly to help moms get breast pumps through their insurance plans. We do exhaustive research to make sure that we offer only the most popular and highest quality breast pumps so that mom can choose the right one for her personal needs.

What sets Yummy Mummy apart from other breastfeeding stores/services?

Yummy Mummy is not just a retailer. We offer new and expectant moms products, services, information and support around all things breastfeeding.

To learn more about Yummy Mummy, check out yummymummystore.com.