Zumba is the largest branded fitness company in the world, and their partnership with BabyFirst brings the first class of its kind to children and their parents. The program will offer live classes, take-home music, books, toys and even an interactive TV show called “Zumbini Time.” Zumbini aims to create an ultimate bonding experience between children and their families while offering an early childhood education program to create a true 360-degree experience.
“We are thrilled to partner with BabyFirst,” says Alberto Perlman, CEO of Zumba. “They are the leaders in developmental programming for babies, and together we have done for early childhood education what Zumba did for fitness–we made it fun.”
The class’ curriculum includes cognitive, behavioral, social, and motor skill development mixed with singing, dancing, and playing to bring a “Zumba” flavor to Zumbini. Grammy-nominated producers created original music for Zumbini and the curriculum is specifically designed to engage kids and keep them energized. “Zumbini Time” is a shortened, at-home version of a live class meant to supplement Zumbini and will air nationwide three times a day, every day, on BabyFirst TV.
“By creating ‘Zumbini Time’, we are providing an alternative for parents who can’t make it to an in-person class, or don’t have a Zumbini class close to home,” says Guy Oranim, CEO of BabyFirst.
Furthermore, Zumbini and baby retailer buybuy BABY have partnered to bring Zumbini classes to select buybuy BABY stores across the U.S–NYC fams can head to the buybuy BABY location at 270 7th Avenue (between 25th and 26th Streets). After each class, families can take home a Zumbini bundle, which includes about 20 original songs, a songbook with lyrics and animation, and a plush toy.
“Our goal as a company is to bring this educational and developmental bonding experience to as many families as we can, and that’s exactly what we’re doing with this partnership,” Jonathan Beda, CEO of Zumbini, said in a press release.